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Bloomberg Businessweek launches Indonesian edition

The Trinaya Media expanded its portfolio with the publication of an Indonesian-language edition of Bloomberg Businessweek in Indonesia. This partnership will further extend Bloomberg Businessweek’s local language reach in Asia, complementing Bloomberg Businessweek’s Chinese language editions published in Hong Kong and China.

Founded in 1929, Bloomberg Businessweek offers a global perspective and comprehensive insights to help senior executives make smarter and more informed decisions. The magazine has a global circulation of 1.5 million with additional local language editions available in Turkey and the Middle East. The Indonesia edition enables the magazine to connect with globally-minded business leaders in Southeast Asia’s most populous country, reach a burgeoning audience of affluent, senior business and finance executives.

“As part of our mission to be more global, we are delighted to be extending Bloomberg Businessweek to Indonesia, one of the most exciting economies in Asia. Bloomberg Businessweek remains our broadest business brand, and we look forward to bringing a great magazine – anchored on compelling global and local insights and analysis – to Indonesia’s young and globally minded population,” said Megan Murphy, editor of Bloomberg Businessweek.

“Trinaya enjoys a long heritage in Indonesia’s media industry and has an impressive track record of adapting international titles to suit local demand. We are excited to be partnering with Trinaya in one of Asia’s most dynamic growth regions and continue to remain committed to Indonesia for the long-term. We look forward to collaborating closely with Trinaya to inform and inspire our readers,” continued Dan Molloy, Commercial Director for Bloomberg Media, Asia Pacific.

On May 1, 2017, Bloomberg Businessweek Indonesia was launched as a fortnightly magazine featuring comprehensive global analysis and strategic intelligence from Bloomberg’s 24 Asian news bureaus. A dedicated editorial team at Trinaya Media will build upon the premium business brand’s game-changing interviews and investigative reporting with locally-commissioned content spanning business, finance, technology and luxury lifestyle. Bloomberg Businessweek Indonesia will be available in print as well as across digital platforms.

“We are delighted to partner with Bloomberg Businessweek to launch what we believe will be the foremost business magazine in the country. The global media landscape has undergone significant changes but the demand for high quality and insightful content is constant and will be the key differentiator for us. Indonesians are hungry for news that will inform, educate and allow them to make intelligent decisions about their businesses, policies, strategies and investments. Bloomberg Businessweek Indonesia will seek to feed that gap,” said Trinaya’s Chief Executive Officer Eric Tuapattinaya.

Bloomberg Businessweek Indonesia has appointed Dwi Irawanto Editor-in-Chief of the magazine. Mr Irawanto, with a distinguished career in business and finance journalism, has held several senior editorial positions in Rajawali TV, Beritasatu.com, Kontan and Tempo. He has also authored several books on various topics ranging from the country’s palm oil industry to de-regulation and banking.

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