Bloomberg Media Group has appointment Mark Froude as Head of Ad Sales in Asia Pacific. In this role, he will lead Bloomberg Media Group’s sales organization and advertising strategy in the region, overseeing cross-platform sales initiatives and the advancement of Bloomberg Media’s strategic consulting services.
Froude previously held the role for ten years prior to relocating to New Zealand in 2018. He will be based in Singapore.
On the appointment, Parry Ravindranathan, Managing Director, International, Bloomberg Media Group said, “We are pleased to welcome Froude back to Bloomberg and to Singapore. His rehire reflects Bloomberg Media’s continued commitment to deepening our creative and strategic services throughout Asia, and to connecting with consumers and clients alike in innovative and exciting new ways.”
Andrew Benett, Chief Commercial Officer, Bloomberg Media Group said, “Mark is an amazing leader, and one of the most respected marketing and media executives in the region. Asia is incredibly important for Bloomberg Media, and during Mark’s previous stint, Asia ad sales grew exponentially under his leadership. I’m thrilled for the momentum of our business in the region and for the opportunity that lies ahead.”
Prior to Bloomberg, Froude was Managing Director of Press Start Media, a company he founded in 2003 to provide a range of media services and event management for international media clients in the Asia Pacific. Froude has held Sales and Marketing management positions at Asia Business News, CNBC Asia Pacific, and TVNZ.