It can often be a tedious task for brand marketers to listen to customer conversation on social media and analyse to cull out trends that will make for meaningful social media marketing directions. That is why digital consumer engagement company, BluGrapes has launched what it calls the social listening service. This service is powered by social media monitoring tool Radian6 – recently acquired by Salesforce.com.
“This new service adds to Blugrapes’ current suite of social media engagement solutions that marketers can easily tap on. As a service, it is also more affordable, as well as easy to adopt and implement. We are very excited at the opportunities to help marketers develop more robust social media engagements through consumer insights offered via social listening,” explained Ryan Lim, business director of Blugrapes.
The company tied up with BETTER Digital Solutions, which represents Radian6 in Malaysia and Singapore, to offer the social listening service. “We are happy to have Blugrapes introduce Radian6 to its base of clients who are already actively engaged in social media marketing. Tapping on this innovative service, we foresee an increased adoption of Radian6 as the preferred social tool catering to the needs of sophisticated social media marketers,” said Rene E. Menezes, CEO of BETTER Sdn Bhd.
Once you as a marketer opt for this service, Blugrapes claims that you will no longer have to worry about tackling various functionalities and features of a social media monitoring tool to get the right results. The Blugrapes social listening service will do that for you. Radian6 is the social media listening tool that monitors, analyses social media conversations for leading brands across the world. According to Lim, the service from Blugrapes will use this tool to get the results into a more usable format for its clients which will enable them to engage consumers more effectively on social media. The company is currently working with Kao, Estee Lauder, Dulux and Sephora in the region.