BNP Paribas, a French international banking group and the world’s 8th largest bank by total assets have been working with KRDS since 2016. Following successful multiple campaigns, like the BNP Paribas Brand Ambassador in 2016, KRDS was referred to its dedicated and autonomous asset management business.
The campaign features the implementation of a WeChat account and the ideation and execution of dedicated and specialized content. BNPP AM top articles themes include investment strategies and asset markets trends.
The objective for BNP Paribas Asset Management is to increase its brand awareness in China and reassert its position as one of the world’s leading asset managers.
Aurelien Ferrie, General Manager at KRDS Shanghai commented, “It is a pleasure partnering with BNP Paribas Asset Management and strengthening our relationship with BNP Paribas Group . Again, this launch demonstrate how WeChat is an incredible tool for B2B company to grow their online presence”.
It is no secret that mobile messaging services such as WeChat have become a vital tool for companies to gain a foothold in China; the banking sector is no exception. Today, as the lines between mobile banking and ”super integrated apps” like WeChat are becoming blur, a great number of financial establishments are adapting their strategies to embrace the evolution of a new mobile ecosystem.