To help brands consolidate their social media program under one umbrella, Buddy Media, the social enterprise software provider, has made enhancements to its social marketing suite. The enhancements — including a unified social data API, conversion, campaign and goal tracking across paid, owned and earned social media efforts, and a new mobile content development platform – enable brands to unify their social media programs with one enterprise social marketing suite.
Talking about this enhanced suite ( the company claims the enhancements to be industry first), Buddy Media founder and CEO Michael Lazerow said, “Social media marketing is anarchy right now within brands and agencies. Buddy Media is the only company to provide a unified solution that helps our customers to organize their teams, optimize their social programs to deliver real business results, and repeat. Buddy Media continues to lead the way in social marketing software, and our new product enhancements demonstrate why we are trusted by the largest brands, agencies, publishers, and retailers in the world.”
The company’s new industry-leading enhancements allow brands to break down siloes with a unified social data API for their social media presences, conversations and ads. Brands can now use holistic social media data to better inform global interactive marketing strategy. “It is essential for brands to be able to easily export all of their social data programmatically, and integrate it with existing CRM, email or other business process software, so social can be truly integrated into greater business decisions. It’s another first for Buddy Media to be able to give brands all of their social data, across paid, owned and earned media in one API and one software solution,” said Lazerow.
The company has also launched universal conversion tracking across its entire social marketing suite. Brands can now see in real time which content is performing best, and specifically which social posts, applications and sharing activity drive the most conversions. The company claims that while other solutions on the market merely syndicate desktop experiences to mobile devices, Buddy Media is first to launch a native mobile social application platform. With this brands can now launch mobile social applications such as polls, product galleries, photo galleries, form builders, and video players via the Buddy Media social marketing suite. “Our customers need the best mobile experience possible for their fans. They can’t just replicate what they’re already doing for a desktop experience. Our true mobile social applications give brands another powerful weapon to use in the Buddy Media social marketing suite,” added Lazerow. The enhanced Social Marketing Suite now has a social application for Pinterest as part of its library of more than 50 social applications (“sapplets”). Brands can now build unique experiences around their content on Pinterest and deploy those experiences anywhere, from Facebook Pages to blogs to microsites.