GroupM, which invested $200 million in Facebook advertising in 2011, will roll out Buddy Media’s BuyBuddy Social Ad Software to all of its agencies as part of the new social ad management partner deal with Buddy Media.
“After extensive evaluation of the marketplace, GroupM is excited to deploy Buddy Media’s social ad software to all of our agencies,” said Rob Norman, CEO, GroupM Interaction Worldwide. The agencies include Maxus, MEC, MediaCom, Mindshare, M80 besides other business units. GroupM will also begin training on how to maximize the benefits of Buddy Media’s unified social marketing software solution across paid, owned and earned media.
According to research agency eMarketer, social network ad revenues will grow to nearly $10 billion in 2013, up from to $5.54 billion in 2011. That is why it is becoming very relevant for agencies to improve their social media capabilities. “Social media success is of critical importance to our clients, and Buddy Media is the proven self-serve solution in market that has a focus on empowering agencies and being a true partner. We will continue to work with other partners but believe this consolidation will offer our clients and teams the opportunity to develop consistent high performance in a rapidly developing market,” added Norman.
BuyBuddy enables brands agencies, and ad networks to create, monitor, optimize and measure Facebook advertising campaigns. By deploying BuyBuddy brands can reach their desired audience in a more effective manner with highly targeted campaigns. It also allows the marketers to identify which ads and demographics deliver the best performance with its proprietary tracking system. “We are proud that GroupM has chosen Buddy Media as its preferred social ad partner. Our self-serve social ad buying technology will make it easy for any GroupM agency to effectively scale and measure social spend for their clients,” informed Michael Lazerow, CEO and founder, Buddy Media.