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BuzzFeed’s CEO on how to enable stories to go viral

Jonah Peretti, Co-Founder and Chief Executive Officer of BuzzFeed shares his views on enabling stories to spread at an event organised by Sapient Nitro in Cannes Lions 2015.

He talks about how #TheDress went viral and what marketers could do to engage with BuzzFeed audiences on such topics.

Mr Peretti also talks about why real time sponsorship with marketers is difficult.

Mr Peretti also explained why BuzzFeed did not venture into TV earlier and the plans of integration now.