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Carles Puig joins Grey Group Singapore as new ECD

Grey Group Singapore has further strengthened its creative leadership with the appointment of Carles Puig as their Executive Creative Director. Working closely with Tim Cheng, Chief Creative Officer, Grey Group Singapore, he will be responsible for the creative output for all their key accounts and creative projects.

Originally from Barcelona, Mr Puig’s has played a pivotal role as General Creative Director at Grey Chile, and Grey Peru – their two key offices within the Latin American region. Under his creative leadership, Grey Chile was recognized as one of the most-lauded agencies with a client roster which included: Coca-Cola, Miller Draft, Audi, Pfizer, Sky Airlines, and HDI Insurance.

Before Grey, Mr Puig was the Creative Director at J. Walter Thompson (JWT), Spain, and worked on the Freixenet, Cruz Roja, Amnistia Internacional, Nestlé, Cadbury, Henkel Iberica, and Honda Motors accounts. One of his most memorable works is ‘The Key to Reserva’ campaign for Freixenet, which featured the highly-acclaimed American Director, Martin Scorsese.

Prior to joining JWT, Mr Puig was the Art Director at Young & Rubicam (Y&R), Spain working on creative campaigns for Aena, Danone, Farias, Inoxcrom, and Repsol.

Over the course of his career, Mr Puig’s work has won over 90 awards across several advertising festivals, including Cannes and The One Show. Passionate about creative initiatives that make a difference, he is a member of the Global Creative Council at Grey, and has participated on the jury panels of numerous award shows including: The One Show, London International Awards, New York Festival, Fiap, and El Ojo de Iberoamérica.

On his appointment, Mr Puig said, “I am incredibly thrilled to be a part of the vibrant Grey family in Asia. The region obviously has a lot of creative stimulus to offer in terms of culture and innovation, and I am excited to both offer my expertise, and learn from my new colleagues. Exciting times ahead!”

“Carles’ adventures have taken him halfway around the world, and his work has made a difference wherever he has set foot. Bold and innovative, he adds an international perspective and dimension to creativity. We are looking forward to producing cutting-edge campaigns for our clients!” commented Tim Cheng, Chief Creative Officer, Grey Group Singapore.