AI-powered media intelligence service, CARMA ASIA, officially launched in the region. Headquartered in Singapore, CARMA ASIA will service their growing roster of clients with on-the-ground teams in countries across Southeast Asia.
Following increased demand from organisations looking for real-time insights across diverse media channels, CARMA ASIA has developed a unique platform that intelligently captures and analyses media from online and offline sources.
CARMA ASIA’s solution includes media monitoring across all media formats, including print, digital, social, TV, and radio. Data is collected in real time by proprietary AI technologies, with insights conveniently visualised into a single dashboard. Starting February 2019, CARMA ASIA will also offer in-depth media measurement reports interpreted by a team of highly skilled, industry-specific human analysts.
Founded by partners from CARMA INTERNATIONAL and Singapore-based Media Track, CARMA ASIA has been developed for brands and communications professionals in all industries across private, government, and NGO sectors in Asia, with global clients including Nestlé, Emirates and Canon.
Andrew Nicholls, CARMA ASIA’s co-founder and managing director, commented on the increasing challenge for communications professionals to build a clear picture of conversations across all media channels.
“Organisations in Asia understand the critical value in knowing what is being said about their brand, their competitors and their sector, in order to gain a competitive advantage. We’ve therefore developed CARMA ASIA to offer unparalleled, real-time intelligence, across all media channels, offline and online. I’m excited to launch CARMA ASIA, and look forward to providing our clients with the insights they need to drive their organisations forward,” he said.
Mazen Nahawi, CEO of CARMA INTERNATIONAL, added, “Since being founded in 1984, we’ve seen CARMA grow to become a globally recognised and trusted solution for media intelligence. Following this momentum, Southeast Asia presents an exciting opportunity to bring our technology, in combination with local insight and expert analysis, to this dynamic region. I’m therefore thrilled to see CARMA ASIA launch to help customers navigate the increasingly challenging communications landscape.”