Following the completion of the merger between Catcha Media Berhad’s subsidiaries and Says Sdn Bhd on October 8, 2013, a new company, Rev Media Equity Holdings Sdn Bhd (Rev Asia), has been formed. Rev Asia’s ambition is to be Southeast Asia’s largest digital media group with top authority brands and the widest digital reach. It hopes to achieve this through the synergy of Catcha Digital’s digital reach, the digital transformation of Catcha Publishing’s authority media brands and leveraging SAYS.com’s social media user network.
Presently the combined reach and users of all businesses under Rev Asia is approximately 14 million people per month. It will have over 500 clients and more than 100 members of staff.
Khailee Ng, who is Co-founder and CEO of Says.com, has been appointed as Chairman of the Board of Directors of Rev Asia and will steer the vision, direction and corporate culture of Rev Asia. He brings with him the entrepreneurial track record of building many successful Internet ventures including a leading e-commerce business, which was ultimately acquired by Groupon Inc.
Rev Asia’s Board of Directors include Catcha Group’s Group CEO Patrick Grove; Catcha Group’s Executive Director Luke Elliott and Says.com’s Co-founder Joel Neoh, who is also Head of Asia Pacific for Groupon.
Catcha Media’s General Manager, Voon Tze Khay, has been appointed as Rev Asia’s Managing Director. With over 15 years in the media industry, Mr Khay has considerable experience in sales and advertising and has overseen the growth of Catcha Media from a fledgling publishing business to a listed media company. He will be tasked with driving the Rev Asia business on a day-to-day basis, executing the strategy and vision of the business, with a clear focus on revenue growth and maximising profitability.
Speaking about the formation of Rev Asia, Mr Ng said, “The future of digital marketing is enormous and we’re extremely excited about the possibilities that Rev Asia will be able to present to advertisers looking to speak directly to ASEAN’s growing, socially-connected, tech-savvy populace. Through a combination of authority media brands and wide digital and social media reach, Rev Asia is able to put advertisers at the centre of social attention in a way never seen before in this region.”
Collectively the companies of Rev Asia service over 500 clients, with advertisers like Petronas, Proton and Maybank ranking amongst its biggest spenders. As part of Rev Asia’s regional expansion strategy, the company has plans to expand its operations to the Philippines and Singapore by the end of 2013.