As Facebook announces the winners of the Facebook Awards 2015, new trends come to fore highlighting the evolving consumer and the changing marketing business. In its fourth year, the ...
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On average, consumers turn to their phones as many as 150 times a day, making the ‘mobile-first’ phenomenon a reality that impacts all aspects of life, and of business. In addition to ...
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From upping its energy into building the brand, PHD APAC’s big focus in 2015 is of driving business growth. The year that also marks the 25th anniversary of the agency globally, is ...
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Kids in Southeast Asia have greater online access through mobile and tablet devices than ever before, but television remains the most popular media, a fact reasserted in a research study ...
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Late last month India-headquartered The 120 Media Collective and UK-based Diagonal View joined forces to leverage the growing online video play in Asia. The proposition, Sooperfly, that ...
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While he is a business leader, entrepreneur and author & editor, simply put, Raghav Bahl, the Founder & Chairman of Quintillion Media, has played a key role in identifying trends ...
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Ending a four-year stint as the APAC Chief for OMD, one of the Omnicom Media Group agencies, Steve Blakeman is all set to bid adieu to Asia, to take on a global role that would see him ...
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Much like the thought process that ‘digital marketing’ is archaic, there is a movement questioning the relevance of phrases such as ‘social media marketing’ or ‘mobile marketing’. After ...
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MAGNA Global has revisited it ad spend forecast numbers as the year comes to a close and the dynamics of various markets become clearer. While the story is still positive and digital ...
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“Christmas came early for Sapient share owners,” WPP’s Chief, Sir Martin Sorrell, made this remark on the recently concluded Publicis-Sapient deal. While Mr Sorrell calls the Publicis ...
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