WPP’s Cohn & Wolfe recently agreed to acquire a majority stake in India based full-service public relations agency Six Degrees PR and its content and integrated marketing subsidiary ...
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Every smart play first gets its basics right. The ‘sexiness’ of technology, the high of acquisition stories, the temptation to take a big risk is not new to the communication and ...
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When Facebook first announced its agenda of over a 100 meetings at this year’s Cannes Lions International Festival of Creativity, one only wondered what the objective could be. Is the ...
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How many ecommerce apps do you have on your phone? Is Flipkart one of them? If you are a loyal consumer of Flipkart, then its app is soon going to feature on the list of top apps on your ...
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Havas is enjoying a healthy financial situation with a robust management structure for two years now under the leadership of its Group CEO, Yannick Bolloré. The Group’s financial health ...
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For Keith Weed, the Chief Marketing & Communications Officer of Unilever, the growth of technology does not take away from the basic fundamental approach of placing people at the ...
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“If you bully consumers, you will create problems for yourself,” remarked Sir Martin Sorrell, CEO, WPP. In a world where technology is becoming an intrinsic aspect of all communication, ...
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As the Jury President for Media Lions, Cannes Lions International Festival of Creativity, Nick Emery, CEO, Mindshare Worldwide had only three rules for his jurors this year – it should be ...
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It is after what he describes as a ‘series of unfortunate incidents’ that Evan Spiegel, Co-Founder and CEO of SnapChat, had the time to create a social platform that took a different view ...
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As Facebook announces the winners of the Facebook Awards 2015, new trends come to fore highlighting the evolving consumer and the changing marketing business. In its fourth year, the ...
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