Volkswagen recently partnered with OgilvyOne Beijing to raise awareness about the problems associated with using mobile phones while driving and launched the ‘Eyes on the Road’ campaign ...
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NTUC FairPrice Xtra supermarket in Singapore recently celebrated its seventh anniversary and so was looking to increase brand engagement with local families. Background The ...
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In its most recent digital marketing campaign, Lenovo has approached Twitter users in India with its ‘Free the Twitterati from their boxed-up lives’. Through the Twitter trend ...
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Since 2013 digital agency Biborg and beauty and fragrances company Coty group have been working closely, producing digital campaigns for both Chloé and Roberto Cavalli perfumes. This year ...
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Forevermark, the diamond brand from The De Beers Group of Companies has unveiled its global marketing campaign with the objective to inspire people to renew their belief in the power of a ...
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Even as the Lakme Fashion Week has become an important event for the fashion industry in India, Hindustan Unilever owned Lakme, as a make-up brand, was lost in conversations and coverage. ...
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To create a conversation around its customer service, KLM has embarked on a social media campaign that includes a Twitter takeover event with #HappytoHelp. Passengers’ questions are ...
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In a bid to extend its tradition of lighting heritage monuments globally, Philips Lighting India partnered with Maharashtra Tourism Development Corporation in January, 2014 to give ...
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One of the most highly anticipated showdowns at the recently concluded Asian Games in Incheon was the three matchups between Chinese swimmer Sun Yang and rival Park Tae-hwan from Korea. ...
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The New South Wales Government has embarked on an advertising campaign focusing on alcohol-fuelled violence, over the weekend. The campaign formulated by JWT Sydney, with key message ...
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