CES 2016 review: Leaving Las Vegas
As the annual CES tech-fest in Vegas takes it's final roll of the dice, it's time to decide whether the 2016 event came up 'aces' or was simply 'craps' ? Overall, I'd say it was a ...
READ MORE +Category: Events
CES 2016 Day 2: Do you suffer from Premature Technology Arousal?
CES 2016 is now in full swing, the parties have kicked off in style and the sheer scale of gadgetry on offer leaves you slack jawed. And, in amongst all this insanity, there are some ...
READ MORE +#sowhoknew: Top 6 tech ‘preview’ live from CES 2016 in Vegas!
Christmas is barely over and the annual pilgrimage to the tech mecca that is the Consumer Electronics Show has already started with an expected 200,000 geeks and gear heads descending on ...
READ MORE +Fundamentals key in a digital world: R Chandrasekar, Nestlé
For R Chandrasekar, Head of Communication and Ecommerce at Nestlé India, the need of the hour is not talking digital marketing but focusing on the fundamentals of marketing in a digitally ...
READ MORE +Marketers transition from ‘why mobile’ to ‘what’ & ‘how’: MMA’s Dadwal
The Mobile Marketing Association (MMA) is organising its signature MMA Forum in Singapore on November 20, 2015 which focuses on 'Acquiring, Reaching and Engaging the Right Consumers with ...
READ MORE +What we learned at the Dublin Web Summit
From November 3-5, 2015, Dublin played host to Web Summit, which has been dubbed by some as “the best technology conference on the planet”. The conference brings together agencies, ...
READ MORE +Raja Rajamannar on MasterCard’s journey to ‘priceless’ experiences
The connected consumer matters for MasterCard. After all, any conventional definition of the different kinds of audiences changes, when they become active in an always-on world. And for ...
READ MORE +What holds marketers back in exploring content mktg?
For many marketing leaders, any conversation of content marketing rides on the thought that it has taken brands 15-20 years to figure out that they need to be creators of content, even on ...
READ MORE +Three points to get marketing on Instagram right
Facebook got quite a few marketers excited last week when its platform Instagram finally opened up for advertising globally. Instagram has begun with 30 markets, and aims to be present in ...
READ MORE +Companies that invest in ‘brand’ will succeed: WPP’s Martin Sorrell
In the face of the China crisis, troubled waters in various other markets including Brazil and Russia, the dialling down of optimism in India, amongst all other challenges of the global ...
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