For many marketing leaders, any conversation of content marketing rides on the thought that it has taken brands 15-20 years to figure out that they need to be creators of content, even on ...
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Facebook got quite a few marketers excited last week when its platform Instagram finally opened up for advertising globally. Instagram has begun with 30 markets, and aims to be present in ...
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In the face of the China crisis, troubled waters in various other markets including Brazil and Russia, the dialling down of optimism in India, amongst all other challenges of the global ...
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Henry Tajer The industry has been in a fast-paced evolution for the last decade, and this itself has created innovations - Henry Tajer, Global CEO, IPG Mediabrands observed this as a ...
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Content marketing is soon becoming one of the most abused words in the plethora of technology led marketing solutions, partly because of the over usage of the terminology and partly ...
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Laura Desmond Do consumers really understand value exchange? The short answer to that would be a ‘yes’, according to Laura Desmond, CEO, Starcom Mediavest Group. Ms Desmond was ...
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Nikki Mendonca In any conversation around the need to include diverse talent and women in leadership teams, the discussion begins with the absolute need to do so. Various studies have ...
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Digital forces are sustained and complex, and require a high degree of interaction. Moreover, these forces are influencing the entire global economy with increasing intensity. We are ...
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The countdown for dmexco has started, as digital marketing experts from around the world will gather in Cologne, Germany from September 16-17, 2015. Christian Muche, Director Business ...
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Last week had been a roller coaster ride, with my first event here at Digital Market Asia, Socialathon India 2015 held in Delhi. This being the second year for Socialathon Awards, we had ...
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