Globally, eight out of 10 CMOs surveyed recognise the imperative to transform the business in the face of digital disruption, as well as taking more responsibility for product and service ...
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A desire to respond to complexity and a need to rise above the “how” of data and look at the “why” of human insight lie at the heart of Mx, which stands for Media Experience, a new global ...
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Dentsu Grant Group has launched Amnet, the programmatic platform from Dentsu Aegis Network, in Sri Lanka. Amnet comprises a team of programmatic experts from the Dentsu Aegis Network, who ...
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Marking the one-year countdown to one of the world's most popular sporting events, Facebook has launched a new digital campaign to help advertisers prepare for what is also one of the ...
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Wavemaker, the global media, content, and technology agency, has appointed Ajay Gupte (pictured) as the Chief Operating Officer for Wavemaker, South Asia, and Amir Suherlan, who will be ...
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Ogilvy has been appointed as the Agency of Record for Japan Airlines in the Asia Oceania Region, following a competitive pitch. The appointment will see Ogilvy responsible for ...
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UM, the global marketing and media agency network of IPG Mediabrands, has launched its second annual Global Impact Day. More than 80 UM offices worldwide closed their doors for the day as ...
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With over 85 per cent of Singaporeans visiting YouTube monthly, brands and agencies are fully invested in adopting videos as their preferred digital canvas, producing attention-grabbing ...
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Hunliji, a Chinese wedding services online platform, has appointed OMD as its agency of record, overseeing its communications planning, strategy and media buying duties across all ...
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Adludio has appointed Stella Berry as Client Director APAC, in order to deepen the company’s strategic relationships with luxury brands. Originally from France, Berry brings over ...
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