Advertisers are still failing to invest enough in media training, according to new research from ID Comms. Seventy-one percent of respondents to the ID Comms 2019 Global Media Training ...
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Omnicom Media Group Singapore has strengthened its leadership in the areas of investment and performance in a move to further enhance its award-winning outcome-based offering for its ...
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The Google News Initiative is funding a newsroom leadership programme at Columbia Journalism School for journalists in Asia Pacific. Not so long ago, journalists had the luxury of ...
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New research from Adobe, in partnership with Econsultancy, has found that delivering first-class, personalized customer experiences (CX) is top of mind for businesses in 2019, however the ...
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According to eMarketer, mobile ad spend – estimated at $87 billion in 2019 – will account for more than two-thirds of overall US digital ad spend. Last year, for the first time, mobile ad ...
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Integral Ad Science (IAS) has appointed Tony Marlow as the Chief Marketing Officer effective April 29, 2019. In his new role, the New York-based Mr Marlow will report directly to CEO Lisa ...
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Cadbury, the confectionery brand under Mondelēz International, confirms a 12-month partnership with Mad Hat Asia, with the agency leading all the brand communication efforts in Malaysia. ...
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Wunderman Thompson, a WPP company, has appointed Justin Peyton as Chief Strategy & Transformation Officer APAC, reporting to Wunderman Thompson APAC CEO Annette Male. "In this ...
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Havas Creative has appointed Tracey Barber, currently Group CMO UK & Europe, to the role of Global CMO, effective immediately. She has been tasked with delivering new business best ...
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Wavemaker has appointed Adam Puchalsky to the role of Global Head of Wavemaker Content. Puchalsky joins from UM where he was Managing Director of UM Studios, North America. In his ...
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