Thailand’s digital landscape is looking up and is ripe for next spurt of growth. The brands in the country now need to create a new focus in their digital efforts into areas like online ...
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Over the last few years when the global economy has been seesawing and the businesses had to deal with one reputation crisis after another, the Chief Communication Officers (CCO) in these ...
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As IG Markets Singapore looks toward strengthening its brand presence and market position in the country, it has appointed Starcom Singapore as the media agency-of-record for. The ...
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Consumers are evolving rapidly. Digital technology is fast moving to the core of the customer lifestyle. It is becoming both a medium of communication and transaction. Brands and ...
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Successful mobile marketers have understood that the key for connecting with mobile consumers lies in personalised and contextual experiences, which are based on people’s behavior, ...
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Imagine being able to check your campaign’s results in advance and then buying the media based on that. That is exactly what Adap.tv is offering with its Campaign Optimiser for video. It ...
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Mobext, the mobile marketing agency brand of Havas Digital, has introduced proprietary, next generation global mobile messaging platform which allows companies to launch sophisticated, ...
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Mobile is the way to go for the brands looking to translate promotions into purchase quickly. Research shows that while more than 23 percent of online time for a consumer is on the ...
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SapientNitro, part of Sapient, has won a Gold Radio Lions award for Earphone Bully, an anti-bullying interactive experience for kids, at the Cannes Lions 58th International Festival of ...
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With a high number of households in the Asia Pacific region subscribing to digital TV services in 2011, the market is expected to more than double to 663 million in 2016, accounting for ...
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