Very recently the agencies Rally and Initiative sent hundreds of men and women in Singapore searching for the Subway Man. This was a unique campaign that showcased how the social media ...
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In order to remain effective, marketing is a process that must be continually refined to keep pace with changing consumer behaviors. For the past few years, marketing has responded to ...
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To drive a deeper growth in the digital media market, TBWA Group in Malaysia has gone for a major management restructuring. The agency rejigged existing personnel and added creative ...
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Starting Monday this week, Samsung has a new regional marketing director, Digital & Social Media. The consumer electronics and technology products company has hired Dell’s online ...
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Till now the digital marketing world has been extolling the way social media campaigns show almost real time results, how it is the first route that brands should take to engage with the ...
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To further grow the digital business and expand presence in India, Publicis Groupe has acquired Resultrix, a digital marketing agency. This is the Groupe’s second acquisition in India ...
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With a directive to drive the digital practices in the region and instil fresh approach in client servicing Arun Kumar, president, Mediabrands Audience Platform (MAP) G14 is devising ...
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As a natural extension of the brand’s recently revamped website, Hong Kong-based Shangri-La Hotels and Resorts is going mobile. It is launching mobile app for iPhone to keep clients ...
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Since behaviour on social media define so much of a person’s personality and lifestyle today, that men and women seeking jobs in Japan alter their use of digital and interactive media to ...
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Selling washing machine is not really a tough job, but to get consumers’ attention to the detail and beauty of a machine can be. Especially because washing machines are not cars or latest ...
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