To take forward the mandate this year, Interactive Advertising Bureau Southeast Asia (IAB SE Asia) Singapore Chapter has announced Loren Shuster, Country Director-Singapore and Emerging ...
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Since Thailand has a robust mobile market which poses a great opportunity for mobile marketing, InMobi, the leading mobile advertising network has set up base in the country. An important ...
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Realizing the growing importance of digital marketing services in Pakistan, JWT has agreed to acquire stake in Converge Technologies in the country. 90 people strong Converge ...
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The Digital Revolution has changed marketing but have marketers kept up with the change? “Like our Facebook page to receive more updates on our latest offers and promos” – this is what ...
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Yes it does, if you go by what the creative agencies and brand marketers are looking at in order to capture consumer attention. Gone are the days of static banner ads, or that is what the ...
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Even though digital ad spend accounts for only 8 percent of the total advertising expenditure in Singapore, but the growth is steady and the digital ad market is expected to cross the ...
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Ash Singh, CEO of Interactive.SG and Creator of Angel’s Gate has blended entrepreneurship with digital media to create a platform that he calls Angel’s Gate to push to the next level of ...
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At Firebrand, we recently launched eSalarySurvey, a specialist salary compensation site for the Marketing, Creative and Digital industries. We have collected about 3 months of data by ...
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“Businesses need to be developing more sophisticated social media strategies that will help achieve specific commercial objectives, in order to reach an ever-growing number of social ...
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To provide brand marketers and businesses in Australia an insight into their online advertising investments, comScore has launched the comScore AdMetrix service in the country. The ...
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