SEO Techniques and Technology
Internet search engines have become the dominant force in driving traffic to a company’s Website. As a result, marketing executives and Website managers find themselves locked in a battle ...
READ MORE +Category: Agencies
Women like to buy online too!
There’s a day to celebrate the power of women, March 8th. But research shows that only 3 percent of creative directors in advertising agencies are women. While more than 80 percent of all ...
READ MORE +IPG Mediabrands strengthens digital focus in Thailand
To build IPG Mediabrand Thailand’s full service digital capabilities, and streamline the existing digital business, IPG Mediabrand has hired RamaKrishna Raja as head of Digital for ...
READ MORE +Brands in India get SeventyNine for mobile ads
If as a brand you are looking for greater acceptance and reach of your mobile advertising initiatives in India, then check out SeventyNine, the latest mobile media distribution and ...
READ MORE +Singtel to buy Amobee for $321 million
Singapore Telecommunications Ltd (SingTel), Southeast Asia’s biggest phone company, will be paying $321 million in cash to buy Amobee Inc. Singtel is making this acquisition in order to ...
READ MORE +Adap.tv expands into Australia with online video solutions
Since online video is expected to account for 81 percent of all internet traffic in Australia, it is a good space to be in for players focussing in digital advertising space. That is why ...
READ MORE +Macau’s Ignite Media to sell digital ads for Sun Mobile
Macau’s leading media company, with quite a few online, and print properties, has tied up with Sun Mobile Communication that sells online and mobile advertising solutions, to offer Sun ...
READ MORE +Online campaign rating for Indian marketers
To help marketers understand the impact and efficacy of their digital campaigns and to gauge the return on investment in digital media, Nielsen Media India has announced the ...
READ MORE +“It adds another form of dialogue into the mix”
To give its clients the feel of a new journey, a new discovery every time they clock in, Swire Hotels, the luxury, lifestyle and boutique hotels brand has launched a new social media ...
READ MORE +AdoTube opens offices in India, Singapore
AdoTube, the in-stream video advertising technology company, is on a new growth strategy. The company has expanded its presence in the APAC market, and is also rebranding itself to create ...
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