The World Federation of Advertisers (WFA) is launching the Voice Coalition, a new group designed to help brands understand more about the impact voice will have on the way consumers ...
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Major multinational advertisers are increasingly satisfied with the performance of their response activity, designed to drive consumers to take action or purchase but give much more mixed ...
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IAB Australia’s Executive Technology Council has launched an industry mentorship program to support and enable the next generation of digital advertising and technology industry talent. ...
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If marketers have one gripe about their jobs, it’s (not long hours or insufficient pay, but) a lack of upskilling opportunities. This is according to a recent study by HubSpot Academy. ...
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GlaxoSmithKline (GSK) and Accenture have signed a new collaborative agreement to accelerate digital transformation across GSK’s Consumer Healthcare business in Asia Pacific. The Asia ...
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The World Federation of Advertisers has created a new Global Sourcing Board to accelerate change in marketing procurement by improving practices across the industry. The ambition is to ...
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I am a creature of habit. Almost every morning, I order my coffee from the same shop in the basement of my office building, and when I do my grocery shopping online each month, I tend to ...
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Visa has appointed Sujatha V Kumar as Head of Marketing for India and South Asia. She will be driving overall marketing strategy and execution including consumer, retail and digital ...
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New research from Resulticks finds that a third of all companies feel that an overwhelming volume of data, and the inability to integrate data are two of the top challenges that ...
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I am a ‘feminist’. It’s a title that’s crept up on me over the last few years, as I’ve become increasingly impassioned about gender equality and increasingly frustrated by the constant ...
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