Chew To Get Your Mojo Back
Extra, a popular gum brand in China under Mars Wrigley China, has launched a new brand campaign, led by BBDO Shanghai, together with Mediacom and Vintage. Arthur Tsang, CCO at BBDO ...
READ MORE +Category: Marketing
AppsFlyer Released Its Annual VTA Report
AppsFlyer, the global attribution leader, today released its inaugural View-Through Attribution (VTA) Report from Q4 2020 until February 2021. The report looked at impressions, ...
READ MORE +New Study Examines Marketers Priorities
Epsilon, Adobe and Publicis Groupe today released the findings of a commissioned study that examines marketers' priorities and challenges in enabling customer data platforms (CDPs) and ...
READ MORE +Carousell Appoints New CFO
Carousell Group, announced the appointment of former Razer Inc. executive, Edwin Chan, as its Chief Financial Officer. Edwin will be responsible for overseeing Carousell Group's ...
READ MORE +Hivestack Partners With Vpon
Hivestack's programmatic digital out of home technology and Vpon's extensive mobile location data enables precise audience targeting for brands. This partnership will enable ...
READ MORE +CleverTap Launches New Vlog on Brand Inception
Clevertap, today announced the launch of Journey to Success, a new vlog series featuring conversations with prominent business leaders. Hosted by Ruchika Sharma, Clevertap’s Manager of ...
READ MORE +Magna APAC Advertising Forecast – JUNE 2021
Global economic recovery brings record ad market growth KEY FINDINGS Global advertising spending will grow by $78bn in 2021 (+14%) to $657 billion, a new all-time high, following a ...
READ MORE +Online Sales Surged by 43 Percent
According to GfK Market Intelligence for Southeast Asia’s six key markets, online sales for technical consumer goods (TCG) continued to surge across all markets in the first quarter of ...
READ MORE +Tcc & KargoCard Partner-up
Tcc and KargoCard announces partnership to bring omnichannel retail loyalty programs to China Tcc is committed to leading mass retail loyalty in China's dynamic, fast-paced and rapidly ...
READ MORE +IPG Names Mat Baxter CEO Of Huge
Baxter will lead an organization of more than 1,200 people across a dozen markets and build on Huge’s strength as a global experience agency In a related move, Raj Singhal, ...
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