It’s no secret that Southeast Asia has a strong preference for mobile devices and digital services – and with projections that the mobile audience across the region will increase by 300% ...
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Globally, eight out of 10 CMOs surveyed recognise the imperative to transform the business in the face of digital disruption, as well as taking more responsibility for product and service ...
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With over 85 per cent of Singaporeans visiting YouTube monthly, brands and agencies are fully invested in adopting videos as their preferred digital canvas, producing attention-grabbing ...
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Maybank Singapore has appointed MediaOne Business Group as their digital marketing agency for the Search Engine Optimisation (SEO) of their various business units. Additionally, the ...
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Online grocery in Asia is developing at a rapid pace, with the market set to grow from its current value of US$99bn to US$295bn by 2023, according to the latest forecasts from ...
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UM, the strategic marketing and media agency network of IPG Mediabrands, has launched Remix Culture, the first culturally-focused iteration of its annual Wave X study that tracks social ...
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FWD Management Holdings Limited has entered into an agreement to acquire MetLife Limited and Metropolitan Life Insurance Company of Hong Kong Limited (collectively “MetLife Hong Kong”) ...
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Consumers in Southeast Asia are among those most likely to be delighted by completely automated interactions with a company, according to Adobe's latest research. While personal ...
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The World Federation of Advertisers (WFA) is launching the Voice Coalition, a new group designed to help brands understand more about the impact voice will have on the way consumers ...
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Major multinational advertisers are increasingly satisfied with the performance of their response activity, designed to drive consumers to take action or purchase but give much more mixed ...
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