The worst a man can get
During military service, mornings began with a mandatory shave, using cold water and a first-generation razor from Gillette. There was no better preparation for the battlefield. Until ...
READ MORE +Category: Marketing
70% brands think changing remuneration models will improve client-agency relationships
Most large companies believe that a different approach to the way they pay their agency partners will improve the client-agency relationship, according to the latest research by the World ...
READ MORE +IAB launches Future of Measurement Project
IAB Australia has detailed its plans to conduct a full review of audience and cross media measurement. The project, known as the Future of Measurement will see the IAB deliver a plan that ...
READ MORE +Marketers need to understand social media sentiment analysis
It is said that close to 11 new users start using social media every second. That’s a goldmine of social insights, available at the fingertips of marketers. But even though it is widely ...
READ MORE +Shiseido opens new office hub in Singapore
Shiseido has opened its new office in Singapore, located in the heart of Singapore’s Central Business District. The move is part of Shiseido’s VISION 2020 corporate transformation, as the ...
READ MORE +WFA appoints P&G’s Gerry D’Angelo as co-chair of its Media Forum
The WFA has made major changes to its structure in order to encourage adoption of the measures set out by its Global Media Charter. First, it has appointed Gerry D’Angelo (pictured), ...
READ MORE +Mastercard drops its name from its new brand mark
Mastercard has dropped its name from its iconic brand mark in select contexts. The interlocking red and yellow circles, referred to as the Mastercard Symbol, will now stand on its own ...
READ MORE +LIXIL names new MD for India & Subcontinent
LIXIL, maker of water and housing products, has appointed Bobby Joseph as the new Managing Director for LIXIL Water Technologies (LWT)- India & Subcontinent. LIXIL has been in the ...
READ MORE +Miniso launches online store in Singapore with Shopee
Shopee, an e-commerce platform in Southeast Asia and Taiwan, has partnered with low-cost retailer and variety store chain, Miniso. The launch of their online flagship store on Shopee Mall ...
READ MORE +How can behavioural science be applied to advtg
When it comes to advertising, marketers are always looking at more ways to understand the consumer. According to Richard Shotton, author of the book The Choice Factory and Head of ...
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