WFA has announced that the next Global Marketer Week will take place in Singapore from 31st March to 3rd April 2020, with the support of the Singapore Tourism Board (STB) and the ...
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The World Federation of Advertisers (WFA) has called on all brands globally to hold social media platforms to account in light of recent failures to block dangerous and hateful content. ...
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WFA has elected Mastercard’s Chief Marketing and Communications Officer, Raja Rajamannar, as its new President. He will serve a two-year term as WFA President, with the option to extend ...
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Global video technology company Shootsta has signed on global video influencer String Nguyen as a brand ambassador, as it looks to empower influencers with a time and cost-effective means ...
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Global dining-membership program Zomato Gold has just launched in New Zealand with a wryly straight-talking creative campaign from J. Walter Thompson and Mindshare, that taps into Kiwis’ ...
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A Forrester Consulting study commissioned by Adobe in 2018 found that 80 per cent of business decision makers said improving their company’s customer experience was among their top ...
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Singapore Airlines has topped YouGov’s recent women’s brand rankings. YouGov Plan & Track data ranks the brands that have left the most positive impression on women. Five of ...
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Advertising expenditure by automotive brands will grow by 0.8 per cent in 2019, down from 1.5 per cent in 2018, according to Zenith’s inaugural Automotive Advertising Expenditure ...
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Brands want true love. Customers want a divorce. To truly form a long-lasting relationship, you need to show you care. That’s where creative content comes in. Surprise, excitement, ...
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Brands looking to embrace a mass personalisation approach to marketing need to rethink their generational targeting strategy in order to drive consumer engagement and business growth. ...
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