IAB Australia has detailed its plans to conduct a full review of audience and cross media measurement. The project, known as the Future of Measurement will see the IAB deliver a plan that ...
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It is said that close to 11 new users start using social media every second. That’s a goldmine of social insights, available at the fingertips of marketers. But even though it is widely ...
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Shiseido has opened its new office in Singapore, located in the heart of Singapore’s Central Business District. The move is part of Shiseido’s VISION 2020 corporate transformation, as the ...
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The WFA has made major changes to its structure in order to encourage adoption of the measures set out by its Global Media Charter. First, it has appointed Gerry D’Angelo (pictured), ...
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Mastercard has dropped its name from its iconic brand mark in select contexts. The interlocking red and yellow circles, referred to as the Mastercard Symbol, will now stand on its own ...
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LIXIL, maker of water and housing products, has appointed Bobby Joseph as the new Managing Director for LIXIL Water Technologies (LWT)- India & Subcontinent. LIXIL has been in the ...
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Shopee, an e-commerce platform in Southeast Asia and Taiwan, has partnered with low-cost retailer and variety store chain, Miniso. The launch of their online flagship store on Shopee Mall ...
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When it comes to advertising, marketers are always looking at more ways to understand the consumer. According to Richard Shotton, author of the book The Choice Factory and Head of ...
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As businesses compete to excel in their industries, hiring the right kind of talent has become crucial for them. Diversity is one of the key hiring trends nowadays as the LinkedIn Global ...
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New Adobe-commissioned research has confirmed that brands which invest in experience transformation across people, processes and technology, achieve superior business performance. By ...
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