International travel by Chinese nationals is increasing exponentially, from just 10.5 million outbound travelers in 2000 to 130 million in 2017. Asian-based investment firm CLSA predicts ...
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In 2018, consumers will spend an average 9.73 hours with media, up from 9.68 hours in 2017 (figures weighted by media investment), according to a new report by GroupM. Additionally, ...
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Shopee, the e-commerce platform in Southeast Asia and Taiwan, has signed a partnership with global skin care brand, NIVEA across six key markets. Shopee users in Singapore, Malaysia, ...
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Following the US launch in April, American Express has unveiled its new global brand platform in Australia - “Powerful Backing: Don’t Do Business / Don’t Live Life Without It” which ...
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Global play and entertainment company, Hasbro, has appointed DeVries Global to spearhead its integrated marketing communications program in Singapore for a portfolio of brands including ...
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Cathay Organisation, a Singapore brand that is synonymous with movies and entertainment, has, over the years, diversified into property management and development. Today, the Group owns ...
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Kraft Heinz has announced the launch of a new biscuit brand targeting young Chinese adults. KRAFT JIF JAF, a range of sandwich biscuits, wafers and butter cookies in odd but delicious ...
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The WFA has published a new Manifesto for Online Data Transparency calling on brands to commit to a data ecosystem that properly respects consumer choices and their right to control their ...
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Following successful launches in Perth, Sydney and most recently Melbourne, Ola, a ride sharing platform, has appointed Natasha Daly as Marketing Director at Ola Australia. Ms Daly joins ...
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Philips Lighting has appointed Alok Ghose as the Market Leader for ASEAN. Mr Ghose, who was previously Managing Director and Cluster Leader for Singapore, Malaysia and Exports, now leads ...
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