WFA has elected Mastercard’s Chief Marketing and Communications Officer, Raja Rajamannar, as its new President. He will serve a two-year term as WFA President, with the option to extend ...
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Global video technology company Shootsta has signed on global video influencer String Nguyen as a brand ambassador, as it looks to empower influencers with a time and cost-effective means ...
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Global dining-membership program Zomato Gold has just launched in New Zealand with a wryly straight-talking creative campaign from J. Walter Thompson and Mindshare, that taps into Kiwis’ ...
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A Forrester Consulting study commissioned by Adobe in 2018 found that 80 per cent of business decision makers said improving their company’s customer experience was among their top ...
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Singapore Airlines has topped YouGov’s recent women’s brand rankings. YouGov Plan & Track data ranks the brands that have left the most positive impression on women. Five of ...
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Advertising expenditure by automotive brands will grow by 0.8 per cent in 2019, down from 1.5 per cent in 2018, according to Zenith’s inaugural Automotive Advertising Expenditure ...
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Brands want true love. Customers want a divorce. To truly form a long-lasting relationship, you need to show you care. That’s where creative content comes in. Surprise, excitement, ...
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Brands looking to embrace a mass personalisation approach to marketing need to rethink their generational targeting strategy in order to drive consumer engagement and business growth. ...
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During military service, mornings began with a mandatory shave, using cold water and a first-generation razor from Gillette. There was no better preparation for the battlefield. Until ...
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Most large companies believe that a different approach to the way they pay their agency partners will improve the client-agency relationship, according to the latest research by the World ...
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