Brands looking to embrace a mass personalisation approach to marketing need to rethink their generational targeting strategy in order to drive consumer engagement and business growth. ...
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During military service, mornings began with a mandatory shave, using cold water and a first-generation razor from Gillette. There was no better preparation for the battlefield. Until ...
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Most large companies believe that a different approach to the way they pay their agency partners will improve the client-agency relationship, according to the latest research by the World ...
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IAB Australia has detailed its plans to conduct a full review of audience and cross media measurement. The project, known as the Future of Measurement will see the IAB deliver a plan that ...
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It is said that close to 11 new users start using social media every second. That’s a goldmine of social insights, available at the fingertips of marketers. But even though it is widely ...
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Shiseido has opened its new office in Singapore, located in the heart of Singapore’s Central Business District. The move is part of Shiseido’s VISION 2020 corporate transformation, as the ...
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The WFA has made major changes to its structure in order to encourage adoption of the measures set out by its Global Media Charter. First, it has appointed Gerry D’Angelo (pictured), ...
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Mastercard has dropped its name from its iconic brand mark in select contexts. The interlocking red and yellow circles, referred to as the Mastercard Symbol, will now stand on its own ...
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LIXIL, maker of water and housing products, has appointed Bobby Joseph as the new Managing Director for LIXIL Water Technologies (LWT)- India & Subcontinent. LIXIL has been in the ...
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Shopee, an e-commerce platform in Southeast Asia and Taiwan, has partnered with low-cost retailer and variety store chain, Miniso. The launch of their online flagship store on Shopee Mall ...
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