Media owners advertising spend growth in Asia Pacific will increase by 7.4 per cent in 2019, to reach USD186 billion, according to MAGNA's forecast. Growth will be only slightly slower ...
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WPP made a series of initiatives designed to ensure it is playing its part in tackling pollution from single-use plastics. The company will phase out single-use plastics in its ...
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Yannick Bolloré, Chairman & CEO of Havas Group and Chairman of Vivendi, shared the Group’s new strategic direction and a new common mission: make a meaningful difference to brands, ...
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Edelman has appointed the World Economic Forum’s (WEF) Head of Media, Fon Mathuros Chantanayingyong. She joins the firm in a new regional role as Chief Media Officer for the APAC region, ...
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Major multinational advertisers are increasingly satisfied with the performance of their response activity, designed to drive consumers to take action or purchase but give much more mixed ...
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Publicis Sapient, the digital business transformation hub of Publicis Groupe, has appointed John Maeda as Chief Experience Officer. The selection of Maeda, one of the world’s creative ...
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Xaxis, the Outcome Media Company and GroupM’s advanced programmatic arm, has appointed Lua Tran as Director of Xaxis Vietnam, where she will be responsible for leading Xaxis’ operations ...
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Autonomy, a next-generation consulting firm that provides strategic communications counsel and comprehensive marketing services to enterprises and brands across multiple innovation ...
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BPN, the media agency within the IPG Mediabrands network, has been appointed media agency of record for Rohto-Mentholatum Malaysia. The scope of appointment designates BPN as the ...
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The MTR Corporation has retained OMD Hong Kong as its media agency following a competitive market review, effectively extending its 17-year relationship with the agency. As such, OMD will ...
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