My youngest daughter has no volume switch. Just like her late Grandfather, she has only one setting. Spinal Tap 'up to 11' loud. And just like anyone in business with the same genetic ...
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I failed often, failed bitterly, had my fair share of ups and downs. I had my apprehensions and my faults. I share here the positive convictions I have gained. May be they hold some ...
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Benchmarking is a foundational practice in digital marketing that helps marketers understand their performance against competitors and industry trends and standards. In social media, the ...
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The biennial Frankfurt Motor Show revved up this week with 50 carmakers and 1000 exhibitors plying their shiny new wares across 200,000 square metres of display space. Truly living up to ...
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There are a host of challenges in the world of digital advertising today, but they are mainly ad fraud, viewability and brand safety. Not only do they jeopardise the quality and price of ...
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What songs define your '9 to 5'? Are you more 'Whistle while you Work' or are you simply 'Working for the Weekend'? I've been a 'Slave to the Wage' for 30 years now and my career has been ...
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In this cut-throat competitive marketing world, “content” is not enough. The focus needs to shift from creating great content to putting it on fire. The secret to great writing is ...
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“Nobody counts the number of ads you run; they just remember the impression you make,” said the late Bill Bernbach, often heralded as the original Don Draper. This couldn’t be more true ...
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My first article on LinkedIn was published on January 12th 2015 after my buddy Andy Goldman suggested I should use the new platform. Since then I have written a further 149 pieces. During ...
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It’s human nature to compare performance relative to your immediate rivals, worrying who’s faster, stronger, bigger, better. But what if you’re so busy worrying about your direct ...
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