From now till 15 July, almost half of the world’s population - spanning all demographics, age groups, genders, political persuasions and income brackets - will divert its attention to 32 ...
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Have you ever asked yourself the question about what motivates you in your job? Is it because you love it? Is it just the money? Is it the camaraderie? Is it the great coffee? As part ...
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The 65th Cannes Lions 'Festival of Creativity' gets underway this week following a watershed reinvention of the conference making it far more inclusive and affordable. One of the key ...
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For anyone and everyone who’s been a part of, or in some form have an association with the advertising & marketing communications industry – attending the Cannes Lions Festival of ...
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The advent of e-commerce, social media and novel technologies have inspired brands and companies to walk an unusual path. Due to the roadblocks of getting new brands and products into ...
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Look out Mark Zuckerberg, Hillary Clinton wants your job. At a Harvard University event on leadership last week Mrs Clinton was asked which company she would like to become the CEO for ...
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Delivering a superior customer experience (CX) is key to a company’s success today. Companies in Asia Pacific are increasingly realising the importance and benefits of customer ...
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Fitness trackers are so yesterday. With new AR/VR technologies, smart clothing and implants the humble FitBit may ultimately become as defunct as the VCR. The Consumer Electronics Show ...
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The extent of ad fraud – which was forecast to cost brands $16.4 billion globally in 2017 – confirms just how crucial it is for marketers to ensure their programmatic ad dollars are spent ...
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Bob Dylan once sang "the times they are a changin" and given that we live in exponential times this has never been more true. A recent report by 'think tank' RethinkX suggests 5 everyday ...
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