Back in 2016, I wrote an article about how cycling was beginning to usurp golf as the executive sport of choice. With cycling now well established with all generations of business ...
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Over the last 30 years, Martin Sorrell has built up an empire employing 130,000 staff. He undoubtedly viewed himself as king of the jungle. However, ‘The higher the monkey climbs, the ...
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The programmatic ecosystem has evolved significantly in only a few years. Personalised retargeting in particular has driven the fastest growing segment of digital advertising. Automation ...
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As a digital marketer, you're likely convinced you know your target audience inside and out. But how often do you do a data-based audience research? If your answer is "rarely," it's time ...
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In a World dominated by fake news you would be forgiven for thinking that April Fool's Day was just like any other day of the year. But every now and again, there are some genuine moments ...
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If you run a business today, you are in the business of customer experience. Digital disruption has changed almost everything that we knew and accepted as ‘normal’, from the way we ...
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The whole notion of ‘experience makers’ made its way into the Adobe conversation even before the Summit 2018 officially began. For one, Adobe has partnered with host venue, The Venetian, ...
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Sharenting is a term used to describe parents who post almost every event in their child's life on social media, often without their knowledge. It's become so irritating to some people ...
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It is time for the Adobe Summit already. The flagship event of the company that takes place in Las Vegas sets the tone for Adobe’s year ahead. Historically, the technology company has ...
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New advertising formats are proliferating everywhere in this fast-paced digital world. One format that has been around for a long time but is suddenly seeing rapid growth as a trusted ...
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