Going into 2019, content marketing seems to be all the buzz, but it isn’t exactly a new concept. One of the earliest forms dates to the 1930’s when one company would sponsor program ...
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The start of a new year can be both an exciting and somewhat anxious time for business leaders. Understanding trends, anticipating potential shifts in consumer behaviour and responding ...
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2018 proved to be a pretty decent year at the flicks with blockbusters like Avengers: Infinity War and Black Panther to more arthouse films such as The Shape Of Water and Three ...
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As fraud continues, data quality will grow as a concern Audience data quality is a growing challenge for the industry. Invalid traffic through bots is especially harmful, and can skew ...
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The global influencer market has skyrocketed, growing from just over $1B in 2017 to $1.6B in 2018 and is expected to reach a whopping $2.4B in 2019. Brands are also spending more on ...
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Netflix surpassed themselves last week with the introduction of the revolutionary an all new interactive episode of the dystopian Charlie Brooker series Black Mirror. Set way back in ...
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Have you noticed recently how a whole load of new bullsh!t expressions have started infiltrating the office? It's not sufficient that we pepper our daily business conversations with the ...
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A mere buzzword five years ago, programmatic has grown to become a significant force in today’s advertising ecosystem. Programmatic spending has reached $25 billion in 2017 and is ...
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With nearly 4.5 Billion active internet users consuming content at a rate never known to humanity, brands & platforms are all fighting for the same thing, a prime spot on the ...
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With this years festive frolicking fully underway I thought I'd take the time to share a few scary stories about how the office Xmas bash can quickly descend into all manner of career ...
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