Jack Dorsey (CEO Twitter) recently revealed what he calls his 'wellness habits' in an interview with CNBC. Frankly, to me, it all sounded a bit like hell on earth. So how exactly does he ...
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Digital ad spend in APAC is also expected to reach 48 per cent by 2020. However, marketers are still struggling with digital transparency and effectiveness. As calls for transparency, ...
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The advertising market in APAC is booming, with total ad spend in the region expected to grow over 10 per cent to exceed $210 billion this year. In addition, China, Indonesia, India, ...
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Following the suicide of Love Island reality star Mike Thalassitis a few days ago, the call for more mental health counselling from the producers of reality TV shows has been growing ...
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A Forrester Consulting study commissioned by Adobe in 2018 found that 80 per cent of business decision makers said improving their company’s customer experience was among their top ...
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The 4 hour HBO special 'Leaving Neverland' has sparked a huge debate over the allegations of two men that Michael Jackson sexually abused them when they were young boys. The testimony of ...
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It’s probably the hardest time for marketers to make an impact, ever. Torn between competing channels and buzzwords, fickle consumers, and contradictory marketing science, we have to ...
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Brands are always keen to push out curated content to amplify their brand awareness and stay ahead of the curve, however, it is not uncommon for brands to navigate the wrong route without ...
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Brands want true love. Customers want a divorce. To truly form a long-lasting relationship, you need to show you care. That’s where creative content comes in. Surprise, excitement, ...
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Augmented reality (AR) is just one of several important trends that will come to the fore in 2019 as improving technology continues to provide creative marketing strategies. It's not ...
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