‘Tis the season for ASO
With the end of the year coming just around the corner, many advertisers are already preparing for the upcoming behemoth sale period – Singles day 11/11, Black Friday-Cyber Monday, and ...
READ MORE +Category: Contributors
5 Qs to ask before choosing a mktg automation platform
Marketing automation has caught the imagination of startups and large enterprises alike. Per a Forrester report, companies will spend over $25.1 billion every year on marketing automation ...
READ MORE +Facebook Live video tips for your business
Regardless of industry, any company can make use of Facebook Live and it’s free and easy to use. However, it does require a bit of strategy to create authentic content that is of high ...
READ MORE +#sowhoknew: Why you should never put off until tomorrow what you can do today…
This is my father Roy. He is a man who I have never met. And, until a few days ago, had never even seen. This old grainy photo and the story behind it will hopefully make you understand ...
READ MORE +#sowhoknew: 15 fun business facts you (probably) never knew…
I thought we'd ease ourselves into the working week with some lighthearted facts about business. How many do you know? 1. Google was originally called BackRub. Just hang on a minute ...
READ MORE +Transformations fail due to faulty leadership
Dutch Finance Minister Wopke Hoekstra’s optimism on Prinsjesdag – the State Opening of Parliament – is all well and good, but there’s a reason why purchasing power is still lagging ...
READ MORE +Connecting the dots and the data: How cloud delivers great customer experiences
It takes months to find a customer and only seconds to lose one, or so the saying goes. These days, however, it might be more like milliseconds. Thanks to on-demand information and ...
READ MORE +Mobile advertising: How to talk locally but think globally
As Asia-Pacific emerges at the forefront of global mobile marketing growth, brands need to focus their efforts on talking locally in each market and avoid costly or embarrassing mistakes. ...
READ MORE +#sowhoknew: Sir Tim Berners-Lee now he wants to kill off the internet
Almost 30 years after Berners-Lee invented the World Wide Web, he has recently described his creation as "Frankensteins Monster" which needs to be killed off and replaced with a 'new ...
READ MORE +Everything digital marketers need to know about target audience analysis
A core part of any marketing strategy is target audience analysis as it gives one a more discerning view of who your audiences are. As a brand, you want to be reaching out to the right ...
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