DMEXCO, one of the biggest marketing events in the world, is over. The response was mixed for many, as the attendance -- while still strong -- wasn’t where it was in previous years. I ...
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Would it surprise you if I said that 60 per cent of the CEOs on the Fortune 500 didn't have any kind of presence on any social media platform? Well according to research from CEO.com and ...
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In our rush to sell an automated, intelligent future for media planning and buying, are we simply overcomplicating things when it comes to programmatic? As an industry, the ...
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Investing in mobile strategies has become an essential part of expanding customer interactions and improving their experience. While some organisations have been successful, many others ...
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Instagram is officially at the forefront of the social media marketing world. The platform is now one of the fastest-growing social media channels, with over a billion users. It’s safe to ...
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Several months ago I wrote an article called 'Female Entrepreneurs Are the Next Wave of Business Success' on Inc, to coincide with International Womens Day which talked about the World ...
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According to workplace etiquette experts there are four common phrases that we use in emails that can be detrimental to your reputation... are you committing these career crimes? The ...
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Marketing gurus proclaimed in unison that without purpose life is not possible. That without purpose you won’t have a reason to exist and are teetering on the edge of death. And they add ...
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Digital marketing has reached a tipping point where the over-exposure of ads is having a negative impact on getting a user’s attention. By appealing to users with deep personalization ...
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Programmatic is undergoing a sizeable and fast-moving power shift, with traditional second-price auctions making way for first-price transactions. As most digital advertisers will ...
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