Migration to connected viewing is the biggest shift in TV advertising since Seiko aired its first advertisement in Asia. When the watch corporation told audiences what time it was, it ...
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No one in the marketing industry can deny the power of influencer marketing. It has now cemented its status in the industry as one of the few remaining channels that maintain the ability ...
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During the past few years, we have seen a massive shift in user behaviour within the tourism industry, primarily driven by increased usage of smartphones and social media apps. The ...
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For any digital publisher, keeping your audience and growing revenue is the Holy Grail. Google, YouTube, Facebook and Instagram contributed to 67 per cent of digital ad spend in ...
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The most successful companies today are centered on – and obsessed with – customer experience. And since so much of business today is done online, becoming customer obsessed requires ...
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Now in it's 66th year, the Cannes Lions International Festival of Creativity begins on June 17, 2019 with a promise of creative excellence, cutting edge innovation in communication and ...
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Over the past few months I have focused on several topical subjects on LinkedIn Publishing which have featured various celebrities including Jamie Oliver, Jack Ma, Michael Jackson and ...
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As marketers gain access to an increasingly large repertoire of tools, post timings still remain a tried and true, cost efficient method of maximising reach. So then, comes the ...
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Asia-Pacific is proving its massive appetite for all things mobile. The region saw significant growth in terms of consumer’s app usage, which has led to mobile ad requests and eCPMs in ...
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Was Jamie Oliver's Italian restaurant chain always going to be a recipe for disaster? What is the naked truth behind this catastrophic failure from the naked chef? Well, according to ...
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