Ad blocking will force marketers not only to make ad formats less intrusive, but also more personalized and relevant. The key to that is understanding real human behaviour - where people ...
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In March, a panel of advertising industry executives gathered in Singapore to debate the future of programmatic. Their wide-ranging discussion included standing up to the duopoly of ...
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The UK Advertising Standards Authority has had it with harmful stereotypes in advertising. Stereotyping represents a limited world view, especially for women and young girls. If you ...
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This is my foot. It's bust as you can probably see. I knackered it last week just before I did the keynote speech at a conference. Funny, not funny, I know but it has taught me 2 things: ...
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Everyone was talking about ‘connectivity’ Consumers are more discerning than ever about sharing their data. According to a DoubleVerify study released at Cannes, 71 per cent of ...
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Consumers in Southeast Asia are among those most likely to be delighted by completely automated interactions with a company, according to Adobe's latest research. While personal ...
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Migration to connected viewing is the biggest shift in TV advertising since Seiko aired its first advertisement in Asia. When the watch corporation told audiences what time it was, it ...
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No one in the marketing industry can deny the power of influencer marketing. It has now cemented its status in the industry as one of the few remaining channels that maintain the ability ...
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During the past few years, we have seen a massive shift in user behaviour within the tourism industry, primarily driven by increased usage of smartphones and social media apps. The ...
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For any digital publisher, keeping your audience and growing revenue is the Holy Grail. Google, YouTube, Facebook and Instagram contributed to 67 per cent of digital ad spend in ...
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