For many brands, social media plays an integral role in the customer experience. With the vast availability of channels, consumers now leverage social media as a means of communicating ...
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Weddings always bring out the best and worst in people. And just because it's Royal nuptials clearly makes no difference given the lurid tabloid headlines in the build up to Meghan and ...
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Burning the midnight oil so you can buy a Bentley? Putting in the hours to purchase a Porsche? Well if you are looking for love then all your efforts might well be in vain… A recent ...
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Ramadan and Eid al-Fitr are typically seen as seasons of contrast, associated with both austerity and celebration, personal reflection and a time to connect with the community. As ...
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‘Marketeers who have all the answers will fail!’ Tex Gunning – CEO of global fleet management company LeasePlan – said this two years ago at the opening of the Dutch Effie season. It was ...
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Mention fraud to a marketing professional and the chances are their first thought will be around programmatic, as the industry worries about bots, fraudulent impressions and wasted ...
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I shared a spoof video last week about a girl who is freaked out because her new boyfriend didn't use any form of social media. It was intentionally hilarious but on a more serious note ...
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2017 was a year that SVOD services - led by Netflix and Amazon's mass market propositions – shook up traditional TV and video dynamics. Netflix delivered strong financial results driven ...
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Unilever’s marketing supremo Keith Weed is never far from the headlines when it comes to the importance of building trust in digital advertising, and quite rightly so. Brands such as ...
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It seems that entrepreneurial spirit is alive and kicking with a reported 62 per cent of U.S citizens wishing to establish their own business. A recent report by Vistaprint delves into ...
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