According to workplace etiquette experts there are four common phrases that we use in emails that can be detrimental to your reputation... are you committing these career crimes? The ...
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Marketing gurus proclaimed in unison that without purpose life is not possible. That without purpose you won’t have a reason to exist and are teetering on the edge of death. And they add ...
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Digital marketing has reached a tipping point where the over-exposure of ads is having a negative impact on getting a user’s attention. By appealing to users with deep personalization ...
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Programmatic is undergoing a sizeable and fast-moving power shift, with traditional second-price auctions making way for first-price transactions. As most digital advertisers will ...
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Almost 2 years ago to the day, I wrote an article called "Which Business Bullsh!t Phrases Annoy You The Most" and it went viral. The premise was simple, tell us your most reviled business ...
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Admission no.1, I was a bit of an Elvis fan growing up. I may have even had a life size velour poster pinned to the ceiling above my bed. Last Christmas I made a pilgrimage to Graceland, ...
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My Grandma always used to say to me "it's nice to be nice" but starting a career in advertising in the 80's when kindness was associated with weakness, the notion that benevolence ...
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A few weeks ago I posted a video about the fashion industry and was inundated with comments from disgruntled readers saying that LinkedIn was not the place to feature such content and it ...
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Recently, Google announced they would be streamlining their advertising technologies into three products - Google Ads, Google Marketing Platform and Google Ad Manager. These offerings ...
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The value of sports content is at its highest while it’s being broadcast. The Premier League (EPL), in particular, is one of the most lucrative sports leagues in the world. Its financial ...
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