Why is the new Google or Motorola smartwatch called the 360? Surely not just because its round? Hmm... Well, apparently that is the reason why. Seriously, is that the best name they could ...
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In today’s dynamic media world, it’s asking a lot of someone to watch a video ad from beginning to end. Even in the traditional TV environment, commercial breaks are often the time to ...
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Research from Baymard shows that 68 per cent of consumers will abandon their online shopping carts this year. While the reasons for abandonment are endless, failure to capitalise on these ...
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We’ve seen all sorts of news coming out of Mobile World Congress 2014 in Barcelona, but it appears the biggest overall trend is a renewed focus on emerging markets. The App planet section ...
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Native advertising has received rather bad rap in the past, with privacy and mislabelling named as some of the top concerns in the industry. But now with reports predicting that native ...
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Multi screen campaigns will be one of the key trends for advertisers in 2014. Recent reports by Nielsen on the importance of integrated multi-screen campaigns, and by Microsoft on cross ...
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The technology world saw another one of its ‘big deals’, when Facebook acquired WhatsApp for a total sum of USD 19 billion last week. WhatsApp was founded by two former Yahoo! ...
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Don’t pretend you haven’t sat and wondered what it is that makes a viral. Why do certain things set YouTube alight and others disappear into the ether? Is there a magic formula that will ...
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Mobile is disrupting the dominance of PC web era companies. Online first companies are struggling to innovate in the mobile space, as many of them look at it as a mere extension to the PC ...
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The social messaging market is growing rapidly, with messaging volumes set to reach 69 trillion and subscribers growing to 1.8 billion by the end of 2014, according to Ovum forecasts. An ...
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