We get it; you want a quick and accurate quote and we want to give it to you but the brief has gotta be right. To help, here’s ten questions that, when answered in detail makes everyone ...
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When it comes to getting your brand messaging across to the typical smartphone user, you’ve got about 90 minutes of their day to make an impact. How many of those minutes are penetrated ...
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The power and reach of the digital space in today’s world is growing at a tremendous rate with many brands realising the importance of adopting digital strategies within their larger ...
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Google is wisely moving to improve its online video offer in face of increased competition from nearly everyone, particularly Facebook’s new online video product. The new targeting ...
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Is it really only a year since the official launch of the controversial yet highly creative Google Nose (a less than subtle play on the word ‘knows’)? For those of you who missed it, ...
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The year 2014 may be remembered by digital marketers everywhere as the year when social media ceased to become a free-to-play platform. Today, the three big social networks – Facebook, ...
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After nearly a year of anticipation, Facebook is finally launching its long-awaited video ad format following limited beta testing in Q4 2013. Video ads will start appearing in the ...
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In the year 2013, nearly 20–50 per cent of all online purchases were done via mobile devices. Advertisers have been quick to notice this shifting trend and are evolving their marketing ...
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Why is the new Google or Motorola smartwatch called the 360? Surely not just because its round? Hmm... Well, apparently that is the reason why. Seriously, is that the best name they could ...
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In today’s dynamic media world, it’s asking a lot of someone to watch a video ad from beginning to end. Even in the traditional TV environment, commercial breaks are often the time to ...
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