Research from Baymard shows that 68 per cent of consumers will abandon their online shopping carts this year. While the reasons for abandonment are endless, failure to capitalise on these ...
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We’ve seen all sorts of news coming out of Mobile World Congress 2014 in Barcelona, but it appears the biggest overall trend is a renewed focus on emerging markets. The App planet section ...
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Native advertising has received rather bad rap in the past, with privacy and mislabelling named as some of the top concerns in the industry. But now with reports predicting that native ...
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Multi screen campaigns will be one of the key trends for advertisers in 2014. Recent reports by Nielsen on the importance of integrated multi-screen campaigns, and by Microsoft on cross ...
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The technology world saw another one of its ‘big deals’, when Facebook acquired WhatsApp for a total sum of USD 19 billion last week. WhatsApp was founded by two former Yahoo! ...
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Don’t pretend you haven’t sat and wondered what it is that makes a viral. Why do certain things set YouTube alight and others disappear into the ether? Is there a magic formula that will ...
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Mobile is disrupting the dominance of PC web era companies. Online first companies are struggling to innovate in the mobile space, as many of them look at it as a mere extension to the PC ...
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The social messaging market is growing rapidly, with messaging volumes set to reach 69 trillion and subscribers growing to 1.8 billion by the end of 2014, according to Ovum forecasts. An ...
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Paper, rock, scissors. A globally familiar ancient Chinese game where one of the three symbols can beat only one of the two remaining. Which got me to thinking whether there was a tenuous ...
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For many young professionals, it’s easier to talk about how they imagine their 30s will be different than their 20s than it is to consider the Year 2020. It’ll be important soon enough: ...
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