Video has quickly become a top format for digital advertising, engaging audiences with immersive content and driving over $200 billion in advertising spend this year alone. Programmatic ...
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With increased competition from the likes of Dollar Shave Club and Harry's, Gillette have veered away from the affordability trend and decided to focus on a premium product with their new ...
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With the end of the year coming just around the corner, many advertisers are already preparing for the upcoming behemoth sale period – Singles day 11/11, Black Friday-Cyber Monday, and ...
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Marketing automation has caught the imagination of startups and large enterprises alike. Per a Forrester report, companies will spend over $25.1 billion every year on marketing automation ...
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Regardless of industry, any company can make use of Facebook Live and it’s free and easy to use. However, it does require a bit of strategy to create authentic content that is of high ...
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This is my father Roy. He is a man who I have never met. And, until a few days ago, had never even seen. This old grainy photo and the story behind it will hopefully make you understand ...
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I thought we'd ease ourselves into the working week with some lighthearted facts about business. How many do you know? 1. Google was originally called BackRub. Just hang on a minute ...
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Dutch Finance Minister Wopke Hoekstra’s optimism on Prinsjesdag – the State Opening of Parliament – is all well and good, but there’s a reason why purchasing power is still lagging ...
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It takes months to find a customer and only seconds to lose one, or so the saying goes. These days, however, it might be more like milliseconds. Thanks to on-demand information and ...
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As Asia-Pacific emerges at the forefront of global mobile marketing growth, brands need to focus their efforts on talking locally in each market and avoid costly or embarrassing mistakes. ...
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