It pays to be emotional
I am a ‘feminist’. It’s a title that’s crept up on me over the last few years, as I’ve become increasingly impassioned about gender equality and increasingly frustrated by the constant ...
READ MORE +Category: Opinion
Optimising your social media content workflow
Growing businesses today are often plagued by expanding their social media presence. A key part of this lies in creating large volumes of high quality and engaging content, and quickly ...
READ MORE +#sowhoknew: Why Jack Ma’s work ethic is all wrong
In a recent social media post, the billionaire Alibaba founder endorsed what is called the '996' work ethic - working 9am to 9pm 6 days a week (72 hours per week). He says that works who ...
READ MORE +#sowhoknew: Is your daily regime as brutal as Twitter CEO Jack Dorsey’s?
Jack Dorsey (CEO Twitter) recently revealed what he calls his 'wellness habits' in an interview with CNBC. Frankly, to me, it all sounded a bit like hell on earth. So how exactly does he ...
READ MORE +Ad tech needs to shift towards a managed service model
Digital ad spend in APAC is also expected to reach 48 per cent by 2020. However, marketers are still struggling with digital transparency and effectiveness. As calls for transparency, ...
READ MORE +Dispelling the misconceptions of mobile marketing
The advertising market in APAC is booming, with total ad spend in the region expected to grow over 10 per cent to exceed $210 billion this year. In addition, China, Indonesia, India, ...
READ MORE +Adobe Summit diary day 2: Purpose, creativity, technology
Creative and creativity are perhaps the most used words for any advertising or marketing forum but it is interesting to note how the meaning of the terms change when digital companies ...
READ MORE +#sowhoknew: Is reality TV failing in its ‘duty of care’ for their stars?
Following the suicide of Love Island reality star Mike Thalassitis a few days ago, the call for more mental health counselling from the producers of reality TV shows has been growing ...
READ MORE +Five marketing strategies to prioritise in 2019
A Forrester Consulting study commissioned by Adobe in 2018 found that 80 per cent of business decision makers said improving their company’s customer experience was among their top ...
READ MORE +#sowhoknew: Michael Jackson – trial by media?
The 4 hour HBO special 'Leaving Neverland' has sparked a huge debate over the allegations of two men that Michael Jackson sexually abused them when they were young boys. The testimony of ...
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