According to eMarketer, mobile ad spend – estimated at $87 billion in 2019 – will account for more than two-thirds of overall US digital ad spend. Last year, for the first time, mobile ad ...
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The advertising market in APAC is booming, with total ad spend in the region expected to grow over 10 per cent to exceed $210 billion this year. In addition, China, Indonesia, India, ...
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Asia has been a hotbed of digital marketing growth in recent years, and all the projections suggest that it is going to continue to soar. According to Statista, the digital ...
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Phablets are especially popular in Southeast Asia, where almost three-quarters (73 per cent) of devices used are large-screen mobile phones, according to new figures by Flurry. Though the ...
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Evolving technology has been transforming the global retail landscape and the way consumers are shopping in the past decade. GfK’s latest FutureBuy report reveals a continuing surge in ...
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AppsFlyer, the mobile attribution and marketing analytics platform, has launched a mobile marketing MasterClass exclusively for startups and businesses in Southeast Asia (SEA). The paid ...
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As digitalisation continues to sweep through China, consumer behaviours are transforming, with Chinese mobile consumers now holding the world record for having the highest number of apps ...
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Taboola, the content discovery platform, signed a global strategic partnership with vivo, the smartphone manufacturer. Under the partnership, Taboola will deliver a fully personalised ...
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Consumers worldwide are watching more online video than ever, increasing 58 per cent since 2016, to an average of six hours, 45 minutes each week. In Singapore, this figure is even higher ...
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As Asia-Pacific emerges at the forefront of global mobile marketing growth, brands need to focus their efforts on talking locally in each market and avoid costly or embarrassing mistakes. ...
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