The latest biometric research released by Integral Ad Science (IAS) showed neurological evidence that an ad's environment has a dramatic impact on how people react to the ad. The research ...
READ MORE +
Japan’s Rishiri Town, in partnership with Geometry Japan, created a web app ‘Kombu Hosu! Hosu! Virtual Kombu Kelp Drying’. The aim is to let people virtually experience kombu kelp drying ...
READ MORE +
Asia-Pacific is proving its massive appetite for all things mobile. The region saw significant growth in terms of consumer’s app usage, which has led to mobile ad requests and eCPMs in ...
READ MORE +
According to eMarketer, mobile ad spend – estimated at $87 billion in 2019 – will account for more than two-thirds of overall US digital ad spend. Last year, for the first time, mobile ad ...
READ MORE +
The advertising market in APAC is booming, with total ad spend in the region expected to grow over 10 per cent to exceed $210 billion this year. In addition, China, Indonesia, India, ...
READ MORE +
Asia has been a hotbed of digital marketing growth in recent years, and all the projections suggest that it is going to continue to soar. According to Statista, the digital ...
READ MORE +
Phablets are especially popular in Southeast Asia, where almost three-quarters (73 per cent) of devices used are large-screen mobile phones, according to new figures by Flurry. Though the ...
READ MORE +
Evolving technology has been transforming the global retail landscape and the way consumers are shopping in the past decade. GfK’s latest FutureBuy report reveals a continuing surge in ...
READ MORE +
AppsFlyer, the mobile attribution and marketing analytics platform, has launched a mobile marketing MasterClass exclusively for startups and businesses in Southeast Asia (SEA). The paid ...
READ MORE +
As digitalisation continues to sweep through China, consumer behaviours are transforming, with Chinese mobile consumers now holding the world record for having the highest number of apps ...
READ MORE +
