The Oxford Dictionary recently listed 'Selfie' as its Word of the Year. If a similar list were to exist for the most overused corporate buzzwords of 2013, then 'big data' would have ...
A couple of months after its introduction of Promoted Pins, Pinterest has introduced a whole new initiative: Place Pins. With about 1.5 million places being pinned every day, Place Pins ...
A new word was added to the Oxford English Dictionary (OED) a few days ago: Selfie; that narcissistic trait of taking a self-portrait photo on a digital camera or smartphone and posting ...
Micro-blogging site Twitter is setting up an age-verification system to screen users before they follow alcohol brands. The development highlights the responsible side of social media ...
Dominic Proctor, Group M Global
The Asia Pacific marketing industry is defying various global trends, courtesy the growth of technology and bringing that at the core of marketing. While ...
Vikram Sakhuja, Maxus
The growth of technology and the impact on media and marketing is leading to three distinct trends in the way communication is driven in the industry. In the ...
Arnab Goswami, Times Now
As more viewers are engaged with news stories, 2013 can be termed as the inflection point for the news broadcast industry, said Arnab Goswami, Editor-in-chief, ...
Preparing an entry that's worthy enough to win at the APAC Effie Awards can understandably take time.
And because we strive to celebrate the region's best, we've provided 2 additional ...
As Aegis Media and Havas Media conclude agreement that saw the brands working together in Australia, not only has Havas Media announced its new operations in the market but Aegis Media ...
Chinese entertainment research agency EntGroup and OgilvyEntertainment China, Ogilvy & Mather’s branded entertainment unit, have launched the Ogilvy Branded Entertainment Assessment ...