Havas Media's Dominique Delport, Mike Wilson, Vishnu Mohan Havas has launched a fully owned media agency in Sydney, to be spearheaded by former Naked boss Mike Wilson, who joins the ...
READ MORE +
The 7-year old microblogging platform Twitter got listed recently for an initial price of USD 26. Twitter’s successful initial public offering raised USD 1.8 billion. Its stock price has ...
READ MORE +
Sandip Tarkas, Future Group Industry reports indicate that there are two to three brand innovations happening every day in the industry while 80 per cent of these brand launches end up ...
READ MORE +
For marketers who are working hard on understanding the challenges of operating in a digital world, buzzwords have an important role to play. The buzzword of the season ends up becoming ...
READ MORE +
The social media space has begun lauding Unilever for its initiative 'Project Sunlight', that is executed in association with Ogilvy & Mather and David. This endeavour aims to ...
READ MORE +
Significant differences are starting to appear between Asia Pacific countries. A two-stroke regional approach is emerging in digital marketing, where some countries are advancing with ...
READ MORE +
Marissa Mayer, Yahoo Yahoo got quite a few talking, when on November 20, 2013, the tech major increased its stock buyback by USD 5 billion, returning more cash to shareholders. The ...
READ MORE +
'Gamification' is quite the buzzword for brands as part of their marketing strategies in a digital world. The digital environment and hyper connectivity has changed the dynamics of ...
READ MORE +
Dick van Motman, Dentsu If industry conversations are anything to go by, it would appear that advertising can do with reinvention to be able to stay relevant to the businesses. But for ...
READ MORE +
Well, if Hollywood has its way then you will probably be watching a sequel or a remake. I’ve just seen a list of the scheduled celluloid releases for next year and it’s rather depressing ...
READ MORE +
