While search engines and TV ads remain the most important brand discovery channels for millennials, unlike the Gen Xers or Baby Boomers, new types of media content also play an important ...
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The content discovery platform, Taboola's self service platform has now reached a run rate of nearly USD 100 million just a year after it was released in Q4 of 2016. The new business unit ...
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It’s 2018 and content marketing is already picking pace and moving ahead. According to MarketingMag, content marketing is all set to become a $300 billion industry by 2019. As this field ...
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Gone are the days when television ruled the media budgets, as Magna's forecasts highlight that digital ad spends are expected to surpass TV in Asia Pacific this year. With the ...
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Oath, a subsidiary of Verizon, has unified and expanded its content marketing initiatives under RYOT Studio. With a presence in 14 countries across five continents, RYOT Studio is a ...
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FOX Networks Group Asia (FNGA) has launched FOX Content Labs. By creating a consolidated service, the new creative production house for FNGA offers brands bespoke solutions and the ...
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Telecoming, Spanish content monetisation platform, has partnered with Axiata Digital - the digital services arm of one of the telecommunication group, Axiata Group Berhad, to enter the ...
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Taboola, the content discovery platform, has launched Data Marketplace, debuting the availability of third party data within the Taboola platfor.m Oracle Data Cloud, Neustar, Acxiom, and ...
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Integrated media intelligence, insights and content marketing business, Isentia, has appointed Evelyn Kwong as Marketing Manager in Asia, reinforcing the business’ commitment to the ...
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In this cut-throat competitive marketing world, “content” is not enough. The focus needs to shift from creating great content to putting it on fire. The secret to great writing is ...
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