Yahoo India has launched Yahoo Storytellers, a content marketing solution for brands and agencies that leverages Yahoo’s editorial expertise, extensive data, and native advertising ...
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Taboola, the content discovery platform, has expanded into Asia Pacific, signing its first premium publisher partnership there with Newshub at MediaWorks. The partnership is a two year ...
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Outbrain has unveiled Automatic Yield, a patent-pending technology that allows publishers to track the revenue value of content in real-time. Outbrain will launch a paid-for solution ...
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Yahoo Singapore has launched Yahoo Storytellers, a content marketing solution for brands and agencies that leverages Yahoo’s editorial expertise, extensive data, and native advertising ...
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The Indian government’s November 2016 announcement on demonetisation had sparked significant impacts to various sectors across the country, and the publishing industry is no exception. ...
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Today’s increasingly connected world has introduced a slew of new digital media platforms, each jostling for the attention of 'digital-native' consumers. This has put immense pressure on ...
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As a society, we’re suffering from a bad case of TMI (too much information). So it’s time we look at our symptoms and help develop a proper treatment plan. Last year, 3.3 million ...
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The digital advertising industry – with its technology, format and skills – is ever changing. However, what is constant is the need to communicate effectively with audiences. When ...
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From GE’s Txchnologist, Adobe’s 99U, Intel’s IQ, Unbounce’s Page Fights with their focus on video content, to Australia’s MYOB End of Financial Year hub, leading B2B technology brands ...
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With India recording the highest percentage of total ad spends across Asia Pacific last year and digital advertising growing at the fastest pace of 47.5 per cent, competition in the ad ...
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