As a digital marketer, you're likely convinced you know your target audience inside and out. But how often do you do a data-based audience research? If your answer is "rarely," it's time ...
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Taboola, the content discovery platform, will partner with both mobile carriers and Original Equipment Manufacturers (OEMs) to power content discovery on Android mobile devices. Taboola ...
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New advertising formats are proliferating everywhere in this fast-paced digital world. One format that has been around for a long time but is suddenly seeing rapid growth as a trusted ...
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Outbrain has made two senior leadership appointments on its International business team. In 2017, Outbrain expanded into several new markets in Southeast Asia - including China, Taiwan, ...
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While search engines and TV ads remain the most important brand discovery channels for millennials, unlike the Gen Xers or Baby Boomers, new types of media content also play an important ...
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The content discovery platform, Taboola's self service platform has now reached a run rate of nearly USD 100 million just a year after it was released in Q4 of 2016. The new business unit ...
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It’s 2018 and content marketing is already picking pace and moving ahead. According to MarketingMag, content marketing is all set to become a $300 billion industry by 2019. As this field ...
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Gone are the days when television ruled the media budgets, as Magna's forecasts highlight that digital ad spends are expected to surpass TV in Asia Pacific this year. With the ...
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Oath, a subsidiary of Verizon, has unified and expanded its content marketing initiatives under RYOT Studio. With a presence in 14 countries across five continents, RYOT Studio is a ...
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FOX Networks Group Asia (FNGA) has launched FOX Content Labs. By creating a consolidated service, the new creative production house for FNGA offers brands bespoke solutions and the ...
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