Mention fraud to a marketing professional and the chances are their first thought will be around programmatic, as the industry worries about bots, fraudulent impressions and wasted ...
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Lotame, the independent data management platform (DMP), has strengthened its global executive team across APAC and EMEA, elevating three team members to key roles. In APAC, Evgeny Popov ...
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The SXSW conference sees professionals from technology, interactive, film and music industries converge to discuss key issues and tremds each year. Three takeaways for marketers from this ...
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WPP AUNZ's Kantar has appointed Jon Foged as Australian CEO. Effective immediately, Mr Foged will take the helm of the Kantar’s Australian businesses (Kantar Millward Brown and Kantar ...
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IPG Mediabrands, the media management and data arm of Interpublic Group (NYSE: IPG), has signed a data and technology agreement with Nielsen that will greatly enhance their audience ...
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Lotame, the independent data management platform (DMP) has launched 'Precision Audiences'. These proprietary and validated on-target demographic audience segments exceed industry ...
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2018 is the year to realise the promises of effectively integrating data, tech and creativity to truly understand consumer journeys, and engage audiences in meaningful ways, that lead to ...
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DoubleVerify, the independent provider of digital media measurement software and analytics, has opened their new offices in Singapore, to accelerate the company's growth across the ...
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Eyeota, the audience data platform, has appointed Jill Orr as the company’s first Chief Operating Officer. Based in London, Ms Orr is responsible for scaling Eyeota’s commercial and ...
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Kantar TNS, the research agency, and Qualtrics, the experience management platform, signed a global partnership to help organisations put customers at the heart of their business. The ...
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