Top 5 data predictions for 2019
As fraud continues, data quality will grow as a concern Audience data quality is a growing challenge for the industry. Invalid traffic through bots is especially harmful, and can skew ...
READ MORE +Category: Data & Analytics
Nearly 80% publishers & marketers want to outsource data strategy
Almost 70 per cent (69 per cent) of publishers and marketers said that their organization collects audience data. Lotame (www.lotame.com), the data solutions company, released its 'Data ...
READ MORE +Fiftyfive5 & GalKal merge to create consumer insights company
independent research companies Fiftyfive5 and GalKal will merge to create Australia’s independent, insights-led consulting business. The combined business will have offices in Sydney, ...
READ MORE +CARMA ASIA launches in SEA
AI-powered media intelligence service, CARMA ASIA, officially launched in the region. Headquartered in Singapore, CARMA ASIA will service their growing roster of clients with ...
READ MORE +Ipsos acquires Market Pulse International assets
Didier Truchot, Ipsos Chairman & CEO, made the successful completion of an agreement to acquire the mystery shopping staff, shoppers, and clients of Market Pulse International. The ...
READ MORE +Eyeota & Experian expand partnership with new data sets in Malaysia & Indonesia
Eyeota, the audience data platform, has expanded its partnership with Experian, a global information services company, making audience segments available to marketers and media buyers in ...
READ MORE +Meltwater launches data science platform Fairhair.ai
In the quest to become data-driven, companies are increasingly investing in Business Intelligence software to gain a competitive advantage. Yet the insights generated by those tools are ...
READ MORE +Google builds a new data centre in Singapore
Google is building a third data centre facility in Singapore as it continues to invest in the region. The first Southeast Asia data center in Singapore was built back in 2011, expanding ...
READ MORE +Lotame names Jason Downie as Chief Strategy Officer
Lotame, the independent data management platform (DMP), has promoted Jason Downie to Chief Strategy Officer. Previously SVP and General Manager, Data Solutions, Mr Downie will lead ...
READ MORE +Blis hires Kaye Quema as Head of Sales Asia
Blis, the movement data technology platform, has named Kaye Quema to lead as Head of Sales, Asia. The newly formed role follows Blis’ rapid expansion across Southeast Asia over the ...
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