SilverPush sets up base in SE Asia
SilverPush said that it will solidify its position in Southeast Asia as part of its efforts to raise its service offerings in one of the company’s key markets. The venture marks the ...
READ MORE +Category: New Technology
AnyMind Group acquires Hong Kong-based Acqua Media
AnyMind Group, an AI solutions provider across the advertising, marketing and human resource industries, has acquired Acqua Media, a Hong Kong-based publisher trading desk, with a ...
READ MORE +Sizmek unveils new AI-enabled DSP
Sizmek, the independent buy-side advertising platform delivering impressions that inspire, has unveuled a completely overhauled AI-enabled DSP. The new DSP presents an evolved user ...
READ MORE +Adobe launches AR tool Project Aero
Adobe recently launched Project Aero, a new augmented reality (AR) authoring tool and multi-platform system that will enable creatives to design immersive content that blurs the lines ...
READ MORE +How advances in automation impact programmatic
The programmatic ecosystem has evolved significantly in only a few years. Personalised retargeting in particular has driven the fastest growing segment of digital advertising. Automation ...
READ MORE +Data pick of the day: 6 of 10 VR users use voice search monthly
GlobalWebIndex's research also shows that VR Headset Owners are already engaging with voice search regularly. Around six in 10 are using it on their mobiles, laptops or tablets each ...
READ MORE +AI will be absolute table stakes for all by 2020
As customer experience becomes the dominant parameter for companies to compete on, several factors will play a key role in impacting it. The role of technology will be among the most ...
READ MORE +GumGum expands Australian operations with new Sydney office
GumGum, the artificial intelligence company, has expanded its Australian operations, adding new personnel, delivering new ad units and opening a new Sydney office. According to ...
READ MORE +Adobe adds search capability to its Advertising Cloud
Search advertisers face increased complexity in planning and optimizing campaigns. Billions of data points and decisions inform a typical search campaign, from thousands of keywords ...
READ MORE +AppsFlyer hires Antony Wilcox as Director of Agency Alliances, Asia Pacific
AppsFlyer, the mobile attribution and marketing analytics platform, has appointed Antony Wilcox as Director of Agency Alliances, Asia Pacific – its first strategic hire dedicated to ...
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