The programmatic ecosystem has evolved significantly in only a few years. Personalised retargeting in particular has driven the fastest growing segment of digital advertising. Automation ...
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GlobalWebIndex's research also shows that VR Headset Owners are already engaging with voice search regularly. Around six in 10 are using it on their mobiles, laptops or tablets each ...
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As customer experience becomes the dominant parameter for companies to compete on, several factors will play a key role in impacting it. The role of technology will be among the most ...
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GumGum, the artificial intelligence company, has expanded its Australian operations, adding new personnel, delivering new ad units and opening a new Sydney office. According to ...
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Search advertisers face increased complexity in planning and optimizing campaigns. Billions of data points and decisions inform a typical search campaign, from thousands of keywords ...
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AppsFlyer, the mobile attribution and marketing analytics platform, has appointed Antony Wilcox as Director of Agency Alliances, Asia Pacific – its first strategic hire dedicated to ...
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Appier, the artificial intelligence (AI) platform, has connected Aixon, its AI-based data intelligence platform, directly with Google's advertising platforms, including DoubleClick Bid ...
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Top-performing companies globally are more than twice as likely to be using AI for marketing (28 per cent vs. 12 per cent), a report by Adobe and Econsultancy found. This aligns with ...
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To help publishers save time, Google has launched Auto Ads which will use machine learning to place ads on their websites. This feature will show ads only when they are likely to perform ...
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Ray Kurzweil is Google's director of engineering and a highly accurate futurist who has predicted that machines will surpass human intelligence by 2045. This tipping point is termed the ...
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