Sizmek unveils new AI-enabled DSP
Sizmek, the independent buy-side advertising platform delivering impressions that inspire, has unveuled a completely overhauled AI-enabled DSP. The new DSP presents an evolved user ...
READ MORE +Category: New Technology
Adobe launches AR tool Project Aero
Adobe recently launched Project Aero, a new augmented reality (AR) authoring tool and multi-platform system that will enable creatives to design immersive content that blurs the lines ...
READ MORE +How advances in automation impact programmatic
The programmatic ecosystem has evolved significantly in only a few years. Personalised retargeting in particular has driven the fastest growing segment of digital advertising. Automation ...
READ MORE +Data pick of the day: 6 of 10 VR users use voice search monthly
GlobalWebIndex's research also shows that VR Headset Owners are already engaging with voice search regularly. Around six in 10 are using it on their mobiles, laptops or tablets each ...
READ MORE +AI will be absolute table stakes for all by 2020
As customer experience becomes the dominant parameter for companies to compete on, several factors will play a key role in impacting it. The role of technology will be among the most ...
READ MORE +GumGum expands Australian operations with new Sydney office
GumGum, the artificial intelligence company, has expanded its Australian operations, adding new personnel, delivering new ad units and opening a new Sydney office. According to ...
READ MORE +Adobe adds search capability to its Advertising Cloud
Search advertisers face increased complexity in planning and optimizing campaigns. Billions of data points and decisions inform a typical search campaign, from thousands of keywords ...
READ MORE +AppsFlyer hires Antony Wilcox as Director of Agency Alliances, Asia Pacific
AppsFlyer, the mobile attribution and marketing analytics platform, has appointed Antony Wilcox as Director of Agency Alliances, Asia Pacific – its first strategic hire dedicated to ...
READ MORE +Appier’s Aixon connects to Google’s advertising platforms
Appier, the artificial intelligence (AI) platform, has connected Aixon, its AI-based data intelligence platform, directly with Google's advertising platforms, including DoubleClick Bid ...
READ MORE +APAC marketers focused on AI & digital skills: Adobe report
Top-performing companies globally are more than twice as likely to be using AI for marketing (28 per cent vs. 12 per cent), a report by Adobe and Econsultancy found. This aligns with ...
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