What do lights, cameras and black chunky headsets have in common? For years, movie theatres have tried different tricks to get audiences into their doors – extra wide screens, surround ...
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To stand out with shoppers this Christmas, Jurong Point Shopping Centre launched a VR campaign and gave shoppers a chance to shop and hop on board Santa’s Magical Sleigh for a Virtual ...
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Genesis for the Immersive Age was with early video games where players became engrossed in virtual worlds for hours on end. Or, if you were like me, sometimes days. It was easy to become ...
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We’ve been exposed to augmented reality for a while now. HP’s Aurasma product can add augmented layers of information and entertainment to print ads, catalogue pages or product packaging ...
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Bates CHI&Partners Singapore has launched an augmented reality art exhibition, showcasing new artworks by 15 local artists to be juxtaposed against Singapore’s skyline in the Marina ...
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Wherever you are in the world, imagine for a moment. You’re being transported to the streets of New York City, it’s summer. It’s hot. It’s busy. You gaze at a high-end boutique ...
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Mobile marketing technology is at its best when it is the most charming, and the most human. Imagine looking at the screen of your mobile phone, and seeing, butterflies magically ...
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If as a digital marketing person, you do not have a strategy to make most of the growing popularity of mobile social networks, mobile apps stores, and location-based services, then your ...
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