Interest in virtual reality (VR) skyrocketed in 2016 with predictions of it being the first billion dollar year for this exciting technology. It is, therefore, not surprising that ...
READ MORE +
What do lights, cameras and black chunky headsets have in common? For years, movie theatres have tried different tricks to get audiences into their doors – extra wide screens, surround ...
READ MORE +
To stand out with shoppers this Christmas, Jurong Point Shopping Centre launched a VR campaign and gave shoppers a chance to shop and hop on board Santa’s Magical Sleigh for a Virtual ...
READ MORE +
Genesis for the Immersive Age was with early video games where players became engrossed in virtual worlds for hours on end. Or, if you were like me, sometimes days. It was easy to become ...
READ MORE +
We’ve been exposed to augmented reality for a while now. HP’s Aurasma product can add augmented layers of information and entertainment to print ads, catalogue pages or product packaging ...
READ MORE +
Bates CHI&Partners Singapore has launched an augmented reality art exhibition, showcasing new artworks by 15 local artists to be juxtaposed against Singapore’s skyline in the Marina ...
READ MORE +
Wherever you are in the world, imagine for a moment. You’re being transported to the streets of New York City, it’s summer. It’s hot. It’s busy. You gaze at a high-end boutique ...
READ MORE +
Mobile marketing technology is at its best when it is the most charming, and the most human. Imagine looking at the screen of your mobile phone, and seeing, butterflies magically ...
READ MORE +
If as a digital marketing person, you do not have a strategy to make most of the growing popularity of mobile social networks, mobile apps stores, and location-based services, then your ...
READ MORE +
