The Board of Directors of the InMobi Group has appointed Harvard Professor Tarun Khanna as an independent director of the firm. “We are very excited to have Tarun Khanna join our ...
READ MORE +
Vietnam Airlines is now using Qualtrics CustomerXM™ as part of the company’s efforts to create a more robust and tailored customer experience for its 22 million annual passengers. With ...
READ MORE +
Migration to connected viewing is the biggest shift in TV advertising since Seiko aired its first advertisement in Asia. When the watch corporation told audiences what time it was, it ...
READ MORE +
The World Federation of Advertisers (WFA) is launching the Voice Coalition, a new group designed to help brands understand more about the impact voice will have on the way consumers ...
READ MORE +
Rising expectations and competition for the empowered consumer force brands to have purpose with each customer interaction; the need for an exceptional experience drives the need for the ...
READ MORE +
Major multinational advertisers are increasingly satisfied with the performance of their response activity, designed to drive consumers to take action or purchase but give much more mixed ...
READ MORE +
Mobile app brand safety violations have grown 194 per cent in 2018 as users’ content consumption patterns and corresponding ad budgets increasingly shift to mobile. This was found in a ...
READ MORE +
Global ad spend growth will reach +3.6 per cent in 2019, following growth of 4.3 per cent in 2018, taking total investment to USD609.9 billion, according to Dentsu Aegis Network's ...
READ MORE +
Continuing its mission to build trusted partnerships with advertisers and publishers, Verizon Media today announced an innovative new omnichannel insights tool for its industry-leading ...
READ MORE +
Zendesk, Inc. has expanded Answer Bot across all web and mobile channels, allowing companies to provide always-on support and faster responses for consumers with AI-powered self-service. ...
READ MORE +
