The Coalition for Better Ads will expand the Better Ads Standards for desktop and mobile web to all countries and regions worldwide to improve the online ad experience for consumers. ...
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RTL Group has signed an agreement to acquire control of the UK-based video technology company Yospace. The transaction is expected to close 1 February 2019. Yospace has developed one ...
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Amobee, a global digital marketing technology company serving brands and agencies, has expanded its global leadership team with the appointment of Masatsune Shironishi to Country Manager ...
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A mere buzzword five years ago, programmatic has grown to become a significant force in today’s advertising ecosystem. Programmatic spending has reached $25 billion in 2017 and is ...
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With nearly 4.5 Billion active internet users consuming content at a rate never known to humanity, brands & platforms are all fighting for the same thing, a prime spot on the ...
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Essence, a global data and measurement-driven media agency and part of GroupM, has integrated bespoke machine learning-powered bid-optimization into Olive, the agency's proprietary media ...
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Asia was slower to launch Over the Top (OTT) video offerings compared to the western markets. However, statistics reveal that the market is starting to shift with Southeast Asia leading ...
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OTT has become a buzzword in the media landscape. Very simply, this refers to the delivery of content via the internet and often via an app that can be accessed across multiple platforms, ...
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APAC ad spend growth will increase by +7.1 per cent in 2019, to reach $177 billion, according to MAGNA's forecast. Growth will only slightly slower than 2018’s +7.7 per cent growth rate, ...
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What will 2019 hold for brands, digital advertisers and marketers? Programmatic Creative Management Platform Bonzai’s CEO and Co-Founder, Rahul Pandey, reveals his forecasts for the year ...
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