Digital performance advertising, Criteo, has some good numbers to show for the first quarter ended March 31, 2014. Revenue in the Q1 2014 increased 60.8 per cent (or 68.4 per cent at ...
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While a successful programmatic infrastructure is not built overnight, the lessons learned from developed programmatic markets continue to translate to younger markets that are now ...
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Search marketers were thrown into a tailspin in 2013 when Google began to use secure search to remove keyword data seen in Google Analytics for organic traffic. On April 9 2014, Google ...
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After weeks of speculation, the official word is in on a marriage that should make an impact on digital advertising. dunnhumby, a customer science company and wholly owned subsidiary of ...
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Another ad tech IPO was put to test on Wall Street when The Rubicon Project rang the opening bell of the New York Stock Exchange (NYSE) on April 2, 2014. Claimed to be one of the first ...
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Google is wisely moving to improve its online video offer in face of increased competition from nearly everyone, particularly Facebook’s new online video product. The new targeting ...
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The seven-year old Komli made quite an announcement last month, when it decided to enter the remarketing DSP (demand side platform) space that puts it in direct competition with the likes ...
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AOL is all set to launch a global programmatic advertising platform for brands, agencies and publishers. Dubbed as ‘One by AOL’, the platform will leverage the teams and technologies ...
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China is set to be the largest digital economy globally. The number of internet users in the market is already challenging the status of United States as the largest digital society. The ...
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In today’s dynamic media world, it’s asking a lot of someone to watch a video ad from beginning to end. Even in the traditional TV environment, commercial breaks are often the time to ...
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