Over two thirds marketers (67 per cent) believe digital growth in advertising has come at the expense of the quality of creative. Sizmek Technologies, Inc., the independent buy-side ...
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Sizmek, the independent buy-side advertising platform, has appointed experienced media and advertising industry executive, Peter Hunter as General Manager to lead the company’s ...
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Global video ad serving and monetisation platform SpotX has made two key hires in Singapore, indicating new expansion throughout the region. The company has appointed Mete Bargmann to the ...
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Blis, the location data technology platform, has appointed Ben Phillips as VP of Strategic Accounts. Mr Phillips will bring direct agency experience to the senior leadership team based in ...
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Sixty-five per cent of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts, published today. ...
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Zendesk, Inc. launched Sunshine, an open and flexible customer relationship management (CRM) platform built completely in the public cloud on Amazon Web Services, Inc. (AWS). Zendesk ...
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Advertisers in Asia Pacific are forecast to spend 45 per cent of their advertising budget on digital in 2018 – a 13 per cent increase in regional digital expenditure over the past three ...
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A survey of almost 5,000 digital media marketers across 16 key global markets reveals that the vast majority plan to increase their investment in the emerging field of ‘outcome-driven ...
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Video has quickly become a top format for digital advertising, engaging audiences with immersive content and driving over $200 billion in advertising spend this year alone. Programmatic ...
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Dentsu’s Cyber Communications Inc. , Adobe Systems Co., Ltd., and SpotX Inc. will work together to use SpotX’s video ad serving and monetization platform and Adobe Advertising Cloud DSP ...
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