With nearly 4.5 Billion active internet users consuming content at a rate never known to humanity, brands & platforms are all fighting for the same thing, a prime spot on the ...
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Among the most loved brands on Facebook, Netflix US led the rankings with 2 million likes, according to data released by Socialbakers. From Asia Pacific, From Japan Limited was the most ...
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In the past couple of years, Facebook has been looking at video as part of its strategy on the next big thing. Following this, it rolled out Watch globally on mobile in August 2018. It ...
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Essence, a global data and measurement-driven media agency and part of GroupM, has integrated bespoke machine learning-powered bid-optimization into Olive, the agency's proprietary media ...
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Asia was slower to launch Over the Top (OTT) video offerings compared to the western markets. However, statistics reveal that the market is starting to shift with Southeast Asia leading ...
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Outbrain, the native advertising platform, has appointed Craig Hughes, a former executive at Unruly, a News Corp company, as Vice President, leading global partnerships as part of the ...
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OTT has become a buzzword in the media landscape. Very simply, this refers to the delivery of content via the internet and often via an app that can be accessed across multiple platforms, ...
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APAC ad spend growth will increase by +7.1 per cent in 2019, to reach $177 billion, according to MAGNA's forecast. Growth will only slightly slower than 2018’s +7.7 per cent growth rate, ...
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What will 2019 hold for brands, digital advertisers and marketers? Programmatic Creative Management Platform Bonzai’s CEO and Co-Founder, Rahul Pandey, reveals his forecasts for the year ...
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Facebook is launching Ad Breaks in Singapore with support for English. Eligible publishers and creators in Singapore can now join Ad Breaks and monetize their longer-form videos on ...
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