Rubicon Project, the global exchange for advertising, has appointed Sarah Harden, Chief Executive Officer of Hello Sunshine, to its Board of Directors. Sarah brings more than two decades ...
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Since 2014, ad spends in India have grown 12 per cent-15 per cent CAGR. In this period, India is the only large market where all media, traditional and digital, have grown with digital ...
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Online grocery in Asia is developing at a rapid pace, with the market set to grow from its current value of US$99bn to US$295bn by 2023, according to the latest forecasts from ...
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Consider iProspect, the full-service digital marketing arm of Dentsu Aegis Network Malaysia, has launched an Artificial Intelligence (AI) business tool, named ‘Pronto’. Pronto was ...
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Advertising platform Criteo has launched Criteo App Install, which creates an independent full-stack mobile solution. The product launch strengthens Criteo’s end-to-end advertising ...
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UM, the strategic marketing and media agency network of IPG Mediabrands, has launched Remix Culture, the first culturally-focused iteration of its annual Wave X study that tracks social ...
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Qualtrics, the experience management platform, has added API driven survey programming capabilities to Qualtrics Research Core™ – its insights platform. The new capabilities allow ...
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The Board of Directors of the InMobi Group has appointed Harvard Professor Tarun Khanna as an independent director of the firm. “We are very excited to have Tarun Khanna join our ...
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Vietnam Airlines is now using Qualtrics CustomerXM™ as part of the company’s efforts to create a more robust and tailored customer experience for its 22 million annual passengers. With ...
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Migration to connected viewing is the biggest shift in TV advertising since Seiko aired its first advertisement in Asia. When the watch corporation told audiences what time it was, it ...
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