During the past few years, we have seen a massive shift in user behaviour within the tourism industry, primarily driven by increased usage of smartphones and social media apps. The ...
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Major multinational advertisers are increasingly satisfied with the performance of their response activity, designed to drive consumers to take action or purchase but give much more mixed ...
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For any digital publisher, keeping your audience and growing revenue is the Holy Grail. Google, YouTube, Facebook and Instagram contributed to 67 per cent of digital ad spend in ...
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Mobile app brand safety violations have grown 194 per cent in 2018 as users’ content consumption patterns and corresponding ad budgets increasingly shift to mobile. This was found in a ...
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Global ad spend growth will reach +3.6 per cent in 2019, following growth of 4.3 per cent in 2018, taking total investment to USD609.9 billion, according to Dentsu Aegis Network's ...
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Continuing its mission to build trusted partnerships with advertisers and publishers, Verizon Media today announced an innovative new omnichannel insights tool for its industry-leading ...
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Zendesk, Inc. has expanded Answer Bot across all web and mobile channels, allowing companies to provide always-on support and faster responses for consumers with AI-powered self-service. ...
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The most successful companies today are centered on – and obsessed with – customer experience. And since so much of business today is done online, becoming customer obsessed requires ...
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Xaxis, the Outcome Media Company and GroupM’s advanced programmatic arm, today announced a partnership with Toggle, Mediacorp's digital entertainment service, to exclusively provide ...
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MediaMath has launched a buy-side video contextual targeting solution for programmatic video. MediaMath is providing brands and agencies the ability to target video campaigns based on the ...
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