Why the need to pivot to data for publishers

For any digital publisher, keeping your audience and growing revenue is the Holy Grail. Google, YouTube, Facebook and Instagram contributed to 67 per cent of digital ad spend in ...
READ MORE +For any digital publisher, keeping your audience and growing revenue is the Holy Grail. Google, YouTube, Facebook and Instagram contributed to 67 per cent of digital ad spend in ...
READ MORE +Mobile app brand safety violations have grown 194 per cent in 2018 as users’ content consumption patterns and corresponding ad budgets increasingly shift to mobile. This was found in a ...
READ MORE +Global ad spend growth will reach +3.6 per cent in 2019, following growth of 4.3 per cent in 2018, taking total investment to USD609.9 billion, according to Dentsu Aegis Network's ...
READ MORE +Continuing its mission to build trusted partnerships with advertisers and publishers, Verizon Media today announced an innovative new omnichannel insights tool for its industry-leading ...
READ MORE +Zendesk, Inc. has expanded Answer Bot across all web and mobile channels, allowing companies to provide always-on support and faster responses for consumers with AI-powered self-service. ...
READ MORE +The most successful companies today are centered on – and obsessed with – customer experience. And since so much of business today is done online, becoming customer obsessed requires ...
READ MORE +Xaxis, the Outcome Media Company and GroupM’s advanced programmatic arm, today announced a partnership with Toggle, Mediacorp's digital entertainment service, to exclusively provide ...
READ MORE +MediaMath has launched a buy-side video contextual targeting solution for programmatic video. MediaMath is providing brands and agencies the ability to target video campaigns based on the ...
READ MORE +Xandr, AT&T’s advanced advertising & analytics company,has launched Xandr InvestTM, a strategic buying platform built for the future of advertising. The new platform offers ...
READ MORE +For advertisers, Facebook has been a key staple in making meaningful connections with consumers for years. However, brands also need those connections to be positive, which means their ...
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