MediaMath has launched a buy-side video contextual targeting solution for programmatic video. MediaMath is providing brands and agencies the ability to target video campaigns based on the ...
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Xandr, AT&T’s advanced advertising & analytics company,has launched Xandr InvestTM, a strategic buying platform built for the future of advertising. The new platform offers ...
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For advertisers, Facebook has been a key staple in making meaningful connections with consumers for years. However, brands also need those connections to be positive, which means their ...
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Connected Television (CTV) space is growing at a rapid pace, driven in no small part by devices like Roku, Apple TV and Amazon’s FireTV (eMarketer). This shift in consumer behavior has ...
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Online advertising has continued to climb in Australia with revenues increasing 4.9 per cent year on year to reach $2.2billion for the first quarter of 2019. The data which was drawn from ...
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GlaxoSmithKline (GSK) and Accenture have signed a new collaborative agreement to accelerate digital transformation across GSK’s Consumer Healthcare business in Asia Pacific. The Asia ...
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As marketers gain access to an increasingly large repertoire of tools, post timings still remain a tried and true, cost efficient method of maximising reach. So then, comes the ...
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Asia-Pacific is proving its massive appetite for all things mobile. The region saw significant growth in terms of consumer’s app usage, which has led to mobile ad requests and eCPMs in ...
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IAB Australia's apps-ads.txt, its authorised inventory product for advertising within in-app environments on mobile and OTT (over-the-top) and any other app inventory, is now ready for ...
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Integral Ad Science (IAS) released the latest Media Quality Report benchmarks for Singapore, on key factors that erode the value of digital advertising. The latest report includes ...
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