Going into 2019, content marketing seems to be all the buzz, but it isn’t exactly a new concept. One of the earliest forms dates to the 1930’s when one company would sponsor program ...
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The start of a new year can be both an exciting and somewhat anxious time for business leaders. Understanding trends, anticipating potential shifts in consumer behaviour and responding ...
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Chinese New Year is one of the largest festive holidays in Singapore celebrated by the ethnic Chinese community who make up 76.1 per cent of Singapore population. New research has shown ...
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Global ad spend growth will reach +3.8 per cent in 2019, following +4.1 per cent in 2018, taking total investment to USD625 billion, according to Dentsu Aegis Network’s latest advertising ...
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J. Walter Thompson Indonesia (JWT), has partnered with GetCraft, a creative service marketplace, under one of its units, Chameleon. The complementary partnership between Chameleon and ...
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The Coalition for Better Ads will expand the Better Ads Standards for desktop and mobile web to all countries and regions worldwide to improve the online ad experience for consumers. ...
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RTL Group has signed an agreement to acquire control of the UK-based video technology company Yospace. The transaction is expected to close 1 February 2019. Yospace has developed one ...
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As fraud continues, data quality will grow as a concern Audience data quality is a growing challenge for the industry. Invalid traffic through bots is especially harmful, and can skew ...
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The global influencer market has skyrocketed, growing from just over $1B in 2017 to $1.6B in 2018 and is expected to reach a whopping $2.4B in 2019. Brands are also spending more on ...
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Amobee, a global digital marketing technology company serving brands and agencies, has expanded its global leadership team with the appointment of Masatsune Shironishi to Country Manager ...
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