Facebook brings ads to Messenger
Besides social, messaging is one of the core activities on mobile. While Facebook has already monetized its offerings on its social apps, including Instagram, the social media giant is ...
READ MORE +Category: Social
Japan is Twitter’s strongest market: eMarketer
Twitter's largest audience comes from the island country Japan, as it reached a total of 25.1 million people, according to eMarketer's latest forecast. In total, Twitter accounts for 47.3 ...
READ MORE +#sowhoknew: Is the Snapchat ‘stalker mode’ a danger to your kids?
Snap Maps was launched in an app update last week and has since been condemned by child safety groups who claim it could lead to an increased risk of cyber bullying and stalking. So ...
READ MORE +We encourage businesses to think mobile: Sheryl Sandberg, Facebook
As Facebook refines its offer further, one of the outcomes is the creation of communities and how these can help brands in better connecting with people and causes that matter to them. In ...
READ MORE +IPG Mediabrands Malaysia, HIVE partner on social marketplace ‘Malay Local’
In an exclusive partnership, IPG Mediabrands and HIVE have launched their social programmatic marketplace, which allows brands to programmatically target Malay affinity clusters on social ...
READ MORE +Facebook lets brands control where their ads appear
Keeping in mind the concerns raised by advertisers on brand safety lately, Facebook now allows brands more control over where their ads appear. The company will now offer publisher-level ...
READ MORE +Love in the times of ‘likes’
In this age of digital abundance, companies are finding it increasingly difficult to differentiate and stand out. The connections in the digital world are so easy that a product or ...
READ MORE +Snapchat looks to drive brand safety with new partnerships
With major brand safety issues raised in the last few months in digital, Snapchat is looking to gain the advertisers' trust with partnerships with independent companies such as Moat, ...
READ MORE +Hootsuite launches social ROI tool
Hootsuite has launched Hootsuite Impact, following the acquisition of social analytics company LiftMetrix in February 2017. Hootsuite is also launching Hootsuite Value Realization ...
READ MORE +Data pick of the day: Gen Z 40% more likely to follow actors on social
The latest data from GlobalWebIndex shows that young consumers are big celebrity fans and are about 50 per cent more likely than average to be using social media to keep up with their ...
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