It is said that close to 11 new users start using social media every second. That’s a goldmine of social insights, available at the fingertips of marketers. But even though it is widely ...
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Internet penetration and adoption of digital media in India is growing at an unprecedented rate, which is creating huge opportunities to tap into the unchartered arena of digital space in ...
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The start of a new year can be both an exciting and somewhat anxious time for business leaders. Understanding trends, anticipating potential shifts in consumer behaviour and responding ...
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The global influencer market has skyrocketed, growing from just over $1B in 2017 to $1.6B in 2018 and is expected to reach a whopping $2.4B in 2019. Brands are also spending more on ...
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Among the most loved brands on Facebook, Netflix US led the rankings with 2 million likes, according to data released by Socialbakers. From Asia Pacific, From Japan Limited was the most ...
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In the past couple of years, Facebook has been looking at video as part of its strategy on the next big thing. Following this, it rolled out Watch globally on mobile in August 2018. It ...
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Facebook is launching Ad Breaks in Singapore with support for English. Eligible publishers and creators in Singapore can now join Ad Breaks and monetize their longer-form videos on ...
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Two years ago I wrote an article which mused on whether Facebook would buy Netflix and start streaming their own content. Well, it seems my prediction was only half right - although they ...
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To bring our social channels to life and achieve the best end result, we often have to rally hundreds of employees and their time to attract followers to our pages. Running a social media ...
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With time spent on mobile increasing, more and more brands are looking to engage with consumers through the platform. In a mobile world, brand building and direct response (DR) campaigns ...
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