Google is wisely moving to improve its online video offer in face of increased competition from nearly everyone, particularly Facebook’s new online video product. The new targeting ...
READ MORE +
Twitter is working aggressively to make a place for itself as the dominant second platform with television viewing. While many recognise that Twitter has successfully coexisted with TV ...
READ MORE +
The year 2014 may be remembered by digital marketers everywhere as the year when social media ceased to become a free-to-play platform. Today, the three big social networks – Facebook, ...
READ MORE +
After nearly a year of anticipation, Facebook is finally launching its long-awaited video ad format following limited beta testing in Q4 2013. Video ads will start appearing in the ...
READ MORE +
Food is social. One of the first insights about the growth of social media was the online behaviour of users when it came to network while eating or sharing images of food they ordered. ...
READ MORE +
The first thing one observes in a conversation with Dan Neary is the clarity of thought in what Facebook stands for. For the Vice President of the social network’s APAC operations, this ...
READ MORE +
For a market, where the internet penetration is in the vicinity of just 1 per cent, launching a digital business focussed on social, which essentially means investing in just an idea, ...
READ MORE +
Mobile is disrupting the dominance of PC web era companies. Online first companies are struggling to innovate in the mobile space, as many of them look at it as a mere extension to the PC ...
READ MORE +
‘Whoa’ --- that was more or less the first reaction to Facebook’s announcement of acquiring social messaging app WhatsApp. It is not just the acquisition alone that attracted the reaction ...
READ MORE +
More than 50 per cent of Facebook’s advertising revenue is coming from mobile. The social media network's strategy -- that began with a mobile-first thought process, manifested into a ...
READ MORE +
