Data and measurement has become all important in Twitter’s scheme of things. Following the enhanced deal with Kantar and the acquisition of SecondSync, Twitter has now added Gnip to ...
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Google is wisely moving to improve its online video offer in face of increased competition from nearly everyone, particularly Facebook’s new online video product. The new targeting ...
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Twitter is working aggressively to make a place for itself as the dominant second platform with television viewing. While many recognise that Twitter has successfully coexisted with TV ...
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The year 2014 may be remembered by digital marketers everywhere as the year when social media ceased to become a free-to-play platform. Today, the three big social networks – Facebook, ...
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After nearly a year of anticipation, Facebook is finally launching its long-awaited video ad format following limited beta testing in Q4 2013. Video ads will start appearing in the ...
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Food is social. One of the first insights about the growth of social media was the online behaviour of users when it came to network while eating or sharing images of food they ordered. ...
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The first thing one observes in a conversation with Dan Neary is the clarity of thought in what Facebook stands for. For the Vice President of the social network’s APAC operations, this ...
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For a market, where the internet penetration is in the vicinity of just 1 per cent, launching a digital business focussed on social, which essentially means investing in just an idea, ...
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Mobile is disrupting the dominance of PC web era companies. Online first companies are struggling to innovate in the mobile space, as many of them look at it as a mere extension to the PC ...
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‘Whoa’ --- that was more or less the first reaction to Facebook’s announcement of acquiring social messaging app WhatsApp. It is not just the acquisition alone that attracted the reaction ...
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