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Cheil Worldwide, M&C Saatchi lead Mobile Lions APAC shortlist

The first set of shortlists is out at the Cannes Lions International Festival of Creativity that kicked off in Cannes on June 21, 2015. Most of the digital categories continue to see an increase in entries in the year, and the Mobile Lions was no different. The category saw an overall increase to 1246 entries from 1187 entries last year.

Of these, agencies from Asia Pacific have 21 entries shortlisted. Leading the shortlist is Cheil Worldwide South Korea with five entries. M&C Saatchi Sydney have four entries in the shortlist. Both Colenso BBDO Auckland and Grey Group (SG & AU) have two entries each.

The entry details for Mobile Lions shortlist are:

Title Client Entrant Company Country Agency
Look At Me Samsung Electronics Cheil Worldwide Seoul South Korea Cheil Worldwide Seoul
S Korean N Korean Translator Dream Touch For All Cheil Worldwide Seoul South Korea Cheil Worldwide/ Pengtai Seoul
Look At Me Samsung Electronics Cheil Worldwide Seoul South Korea Cheil Worldwide Seoul
S Korean N Korean Translator Dream Touch For All Cheil Worldwide Seoul South Korea Cheil Worldwide/ Pengtai Seoul
Look At Me Samsung Electronics Cheil Worldwide Seoul South Korea Cheil Worldwide Seoul
Found Mars Colenso BBDO Auckland New Zealand Colenso BBDO Auckland
Found Mars Colenso BBDO Auckland New Zealand Colenso BBDO Auckland
4g4good Starhub DDB Group Singapore Singapore DDB Group Singapore
Pro Vision Oakley GPY&R Melbourne Australia GPY&R Melbourne
Visual Dictionary British Council Grey Group Singapore Singapore Grey Group Singapore
Rise&Fall 3cs Outwear Grey Sydney Sydney Australia Grey Sydney Sydney
#Mealforameal Virgin Mobile Australia Havas Worldwide Sydney Australia Havas Worldwide/ One Green Bean
The Life Saving Tv Project Kt Korea Telecom Seoul South Korea
Gogo Free-Niture Gogo Van Leo Burnett Hong Kong Hong Kong Leo Burnett Hong Kong
Clever Buoy Optus M&C Saatchi Sydney Australia M&C Saatchi Sydney
Where’s My Wallet? Commonwealth Bank M&C Saatchi Sydney Australia M&C Saatchi Sydney
Clever Buoy Optus M&C Saatchi Sydney Australia M&C Saatchi Sydney
Clever Buoy Optus M&C Saatchi Sydney Australia M&C Saatchi Sydney
Smart Sentry Maxis Berhad Ogilvy & Mather Hong Kong  Hong Kong Ogilvy & Mather Group Hong Kong 
Haruhi Hunting Sankyo Planning Party Tokyo Japan Party Tokyo
Nzdronie Tourism New Zealand WhybinTbwa Group Sydney  Australia WhybinTbwa Group Sydney 

Joanna Monteiro, VP and Creative Director, FCB is the Jury President of the category this year. The jurors from APAC markets include Russ Tucker, National Digital Creative Director, Digital Arts Network, Whybin TBWA Australia; Delia Liu, Chief Creative Strategy Officer, WizAd China; Sanjay Mehta, Joint Chief Executive Director, Social Wavelength India; Hiroshi Hori, Regional Digital Director, Hakuhodo Japan; Chi Young Kim, Senior Director, Innocean Worldwide South Korea.

Noor Fathima Warsia

A veteran journalist in the Indian marketing, media and advertising fraternity, Noor Fathima Warsia took on the role of Group Editor -– APAC for Digital Market Asia in May 2013. Noor has focussed on tracking trends and developments in the Indian media industry.
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