Cannes Lions International Festival of Creativity has a total of 27 entries that have made it to the Creative Effectiveness Lions shortlist. No agencies from the Asia markets have been able to secure a shortlist in this category. All five of the APAC entries are from Australia and New Zealand, led by the BBDO agencies – Clemenger BBDO and Colenso BBDO.
The entry details are:
|Aussie Builders||Mars||Clemenger BBDO Melbourne||Australia|
|Mistakes||Nz Transport Agency||Clemenger BBDO Wellington||New Zealand|
|The Smart Phone Line||Samsung||Colenso BBDO Auckland||New Zealand|
|Penny The Pirate||Luxottica||Saatchi & Saatchi Sydney||Australia|
|Grazed On Greatness||Mj Bale||WhybinTbwa Group Sydney||Australia|