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Clemenger BBDO Melbourne’s ‘Meet Graham’ takes Cyber Grand Prix

Australia led the tally in the Asia-Pacific region with twelve metals in the Cyber Lions category at the Cannes Lions International Festival of Creativity, including the coveted Grand Prix. Clemenger BBDO Melbourne’s The ‘Meet Graham’ campaign won the Grand Prix along with Sweden’s ‘Aland Index / The Baltic Sea Project ‘and USA’s ‘Did you mean Mailchimp’ campaign.

The ‘Meet Graham’ campaign which featured the world’s only person designed to survive road accidents was designed for the Transport Accident Commission Victoria to spread awareness on road safety. It also won a Gold and Silver Lion in the Cyber Lion category.

Agency-wise Clemenger BBDO Melbourne also won the highest number of metals for the region with nine awards in its kitty – including its Grand Prix win for Meet Graham and its Hungerithm campaign for Snickers.

APAC won 24 metals out of a total of 110 Lions for the category.

The list of APAC winners is:

Title Client Entrant / Agency Country Prize
MEET GRAHAM TRANSPORT ACCIDENT COMMISSION VICTORIA CLEMENGER BBDO MELBOURNE AUSTRALIA Grand Prix
MEET GRAHAM TRANSPORT ACCIDENT COMMISSION VICTORIA CLEMENGER BBDO MELBOURNE AUSTRALIA Gold Lion
HUNGERITHM MARS CHOCOLATE AUSTRALIA CLEMENGER BBDO MELBOURNE AUSTRALIA Gold Lion
QQ ALERT: HOPE NEVER DIES QQ TENCENT, Shenzhen CHINA Gold Lion
UNLIMITED STADIUM NIKE BBH, Singapore SINGAPORE Gold Lion
MEET GRAHAM TRANSPORT ACCIDENT COMMISSION VICTORIA CLEMENGER BBDO MELBOURNE AUSTRALIA Gold Lion
HUNGERITHM MARS CHOCOLATE AUSTRALIA CLEMENGER BBDO MELBOURNE AUSTRALIA Silver  Lion
HOLLYWOOD REJECTS ENTRE LES MURS ALLIANCE FRANÇAISE DE SINGAPOUR OGILVY & MATHER SINGAPORE SINGAPORE Silver  Lion
HOLLYWOOD REJECTS AMOUR ALLIANCE FRANÇAISE DE SINGAPOUR OGILVY & MATHER SINGAPORE SINGAPORE
HOLLYWOOD REJECTS LA VIE D’ADELE ALLIANCE FRANÇAISE DE SINGAPOUR OGILVY & MATHER SINGAPORE SINGAPORE
THE HEARING TEST IN DISGUISE COCHLEAR CHE PROXIMITY, Sydney AUSTRALIA Silver  Lion
HUNGERITHM MARS CHOCOLATE AUSTRALIA CLEMENGER BBDO MELBOURNE AUSTRALIA Silver  Lion
HUNGERITHM MARS CHOCOLATE AUSTRALIA CLEMENGER BBDO MELBOURNE AUSTRALIA Silver  Lion
MEET GRAHAM TRANSPORT ACCIDENT COMMISSION VICTORIA CLEMENGER BBDO MELBOURNE AUSTRALIA Silver  Lion
DRAW AND RELEASE SAMSUNG ELECTRONICS TOHOKUSHINSHA FILM CORPORATION, Tokyo / DENTSU INC., Tokyo JAPAN Silver  Lion
UNLIMITED STADIUM NIKE BBH, Singapore SINGAPORE Silver  Lion
SILICON VALLEY URXXL SKY TELEVISION NEW ZEALAND DDB GROUP NEW ZEALAND, Auckland NEW ZEALAND Bronze Lion
THE HEARING TEST IN DISGUISE COCHLEAR CHE PROXIMITY, Sydney AUSTRALIA Bronze Lion
GRAVITY CAT SONY INTERACTIVE ENTERTAINMENT TOHOKUSHINSHA FILM CORPORATION, Tokyo / HAKUHODO INC., Tokyo JAPAN Bronze Lion
THROUGH THE DARK GOOGLE R/GA SYDNEY AUSTRALIA Bronze Lion
GRAVITY CAT SONY INTERACTIVE ENTERTAINMENT TOHOKUSHINSHA FILM CORPORATION, Tokyo / HAKUHODO INC., Tokyo JAPAN Bronze Lion
GREEN LIGHT RUN ADIDAS TBWA\HAKUHODO, Tokyo JAPAN Bronze Lion
KNOW YOU AGAIN BAIDU F5, Shanghai CHINA Bronze Lion
HUNGERITHM MARS CHOCOLATE AUSTRALIA CLEMENGER BBDO MELBOURNE AUSTRALIA Bronze Lion
Shubhi Tandon

Shubhi Tandon is the Assistant Editor at Digital Market Asia. Fascinated by the evolving digital media industry, she has focussed on tracking developments in the Asia Pacific market since 2014.
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