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Clorox gives social mandate to FCB KL for Malaysia and Singapore

FCB’s Kuala Lumpur office has been named Clorox’s social media agency for both Malaysia and Singapore, following a competitive review. This regional partnership will serve to deepen the CPG leader’s relationship with the FCB global network, which began in 2016.

“We are thrilled to have been chosen as Clorox’s social media marketing partner for these important South East Asian markets and look forward to helping grow its business and brand together here,” said Shaun Tay, co-owner & chief executive officer of the FCB Group Malaysia.

This latest appointment further fuels momentum for FCB Kuala Lumpur, as the agency’s collaboration with Clorox marks its fourth new business win this year.

“In our search for an agency partner, FCB impressed us with its dual function as a strong regional hub, offering both local scale and global reach. We are excited to collaborate with FCB Kuala Lumpur to maximise our brand in the South East Asian market,” said Paulo Lao, Clorox’s Marketing Director for South East Asia.

FCB Kuala Lumpur’s new assignment with Clorox officially began in July.

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